Director, Distribution Marketing

Marketing Director - Distribution

Executive Search on Behalf of Client

The Opportunity

Director, Marketing – Distribution for an onsite role in St. Louis, MO. This individual will own both sides of the growth equation: the brand's go-to-market voice (positioning, channel programs, demand creation) and foundation (roadmap, pricing, and profitability) for assigned distribution channels and dealer-facing brands. Acting as a business leader and internal champion, you will translate market insights and channel partner data into actionable strategies, quantifiable value propositions, and high-performing teams.

What You'll Do

• Product: Function as the internal advocate and business leader across the full lifecycle. Develop market-driven roadmaps, analyze distributor/customer feedback, and act as the voice of the channel during new product development.
• Price: Establish and deploy market-driven pricing strategies, margin structures, and MAP/MSRP compliance. Use brand analytics and ROI data rather than intuition to drive portfolio profitability.
• Place: Define target distributor/dealer market criteria, maintain brand consistency across all distribution touchpoints, and manage network access to marketing content and sales enablement tools.
• Promotion: Build wholesale demand through targeted marketing materials, campaigns, co-op programs, and trade marketing. Partner with agency partners and provide product management support for on-site distributor events.
• People: Lead, mentor, and empower the brand and product team to achieve departmental KPIs. Foster a culture of accountability, collaboration, open communication, and servant leadership across internal and external teams.

What You'll Bring

• In-House Enterprise Leadership: At least 7 years of combined brand and channel marketing experience within a CPG or manufacturing organization supporting multiple product lines.
• Team Management: 3+ years of direct experience managing, coaching, and leading marketing or product teams.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field required; Master’s degree or Product Management certification is a plus.
• Strategic & Analytical Expertise: Proven success in go-to-market execution, pricing strategy, MAP/MSRP management, and leveraging channel analytics to drive ROI.
• Technical Savvy: Proficiency in MS Office applications (including Power BI); familiarity with ERP, PIM, and MarTech systems is preferred.
• Location & Presence: Ability to work onsite in St. Louis, MO with occasional travel for distributor events, trade shows, and team meetings.

(Note: This posting serves as a general overview of the role on behalf of our client. Additional responsibilities may apply.)