Director, Earned and Owned Strategy

For our client, we are seeking a Director, Earned and Owned Strategy to join the team of a leader in the Business Services space.

This role will shape integrated earned and owned media strategy across client accounts, translating business objectives into performance-driven roadmaps. You will partner closely with internal cross-functional teams and executive stakeholders to strengthen organic visibility, improve campaign effectiveness, and unlock growth opportunities in search and local search. The position also calls for a forward-looking approach to AI Search readiness, technical content foundations, and operational execution.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $118,000 – $130,000 annually

Responsibilities

• Lead enterprise-level strategies for client accounts to drive growth
• Develop comprehensive earned strategy plans integrating multiple digital disciplines
• Translate complex objectives into actionable, performance-driven roadmaps
• Oversee readiness frameworks for AI Search and strengthen technical content foundations
• Incorporate AI insights into campaign planning and optimization
• Improve operational workflows through collaboration with internal teams
• Identify new growth initiatives within search and local search landscapes

Qualifications

• 5+ years of experience in Earned & Owned Media, preferably in agency or client-facing roles
• Expertise in integrated digital marketing campaigns with cross-channel insights
• Proficiency in web analytics and SEO platforms such as SEMrush
• Demonstrated success managing enterprise search and content initiatives
• In-depth knowledge of AI Search trends and organic visibility
• Strong project management skills with the ability to respond quickly to changing priorities
• Excellent collaboration and communication skills for executive settings

Benefits

• Remote work flexibility with optional use of office hubs in major cities
• Access to professional development and learning opportunities
• Participation in team events that support collaboration
• Annual performance bonus based on multiple performance factors
• Comprehensive benefits package including health and wellness options

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.