Director, Field Enablement

Director, Field Enablement:

The Director of Field Marketing develops and leads integrated marketing programs that drive client acquisition, deepen client relationships, and support growth across TIAA Wealth Management’s regional markets. Working closely with regional leadership, advisors, and the holistic marketing team, this role translates business priorities and local market opportunities into targeted, scalable marketing initiatives.

The Director owns programs from concept through execution and measurement, including audience-specific initiatives, regional campaigns, and local activation of national partnerships. This role combines strategic thinking with hands-on program leadership to develop new initiatives, align cross-functional teams, and deliver measurable business results. 

Key Responsibilities and Duties

• Develop regional marketing plans: Partner with regional and distribution leaders to identify growth opportunities, prioritize target audiences and markets, and develop integrated marketing plans aligned with business objectives.
• Create and own strategic programs: Develop and manage audience-specific marketing programs, such as initiatives focused on physicians, with end-to-end responsibility for audience insights, positioning, campaign strategy, launch, and ongoing optimization.
• Lead integrated local campaigns: Build coordinated marketing campaigns that connect digital media, email, content, events, and advisor engagement to create a consistent client and prospect experience in priority markets.
• Activate national partnerships locally: Translate enterprise sponsorships and media partnerships into regional marketing initiatives that build awareness, engage relevant audiences, and create opportunities for advisor relationship development.
• Partner with Events on strategy and activation: Collaborate with Events and regional stakeholders to shape event strategy, identify opportunities to integrate events with broader marketing programs, support audience development and promotion, and maximize the impact of event-related engagement.
• Support advisor enablement: Develop scalable campaign resources, playbooks, and engagement approaches that help advisors participate in marketing programs and convert prospect interest into meaningful conversations.
• Identify and develop new initiatives: use field feedback, audience, insights, and campaign performance to recommend new marketing opportunities , develop proposals, test approaches, and expand successful programs across markets.
• Construct a measurement framework: Definte program KPIs aligned with business goals, evaluate audience engagement, qualified leads, advisor adoption, and contribution to business growth, and use findings to guide optimization and future investment.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
8IC

Related SkillsAudience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Anticipated Posting End Date:

2027-02-01Base Pay Range: $103,000/yr - $150,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

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If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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