Job Details

• Job Reference

  Job/SS-89/08/12/2026

• Institute

  University Main Office (UMO)

• Department

  MARCOMS Dte- UMO

• Age Limit

  35 - 59

• Posted Date

  Aug 12, 2026

Experience Required

Essential

• Minimum 18-20 years of progressive experience in marketing, communications, or brand management, with at least 5 years in a senior leadership role.

• Demonstrated experience developing and executing comprehensive marketing and communications strategies in a large institution or organisation.

• Proven track record of managing media relations, brand positioning, and multi-channel communications campaigns.

Desirable

• Experience in higher education, public sector, or large public-facing institution.

• Experience managing digital marketing, social media strategy, and content marketing at an institutional level.

Qualification

Essential

Master's in Business Administration (MBA) or Master's in Marketing, Communications, Media Studies, or a related discipline from an HEC-recognised institution.

Desirable

Masters with specialization in Mass Communication

Additional qualification or certification in Digital Marketing, Brand Management, or Strategic Communications.

Required Skills

Knowledge / Skills / Abilities

• Strategic mindset with the ability to design cohesive and implementable communications strategies aligned with the institutional mission.

• Deep understanding of marketing principles, brand management, public relations, and integrated communications across traditional and digital channels.

• Proficiency in digital marketing includes social media strategy, SEO, content marketing, analytics, and digital campaign management.

• Ability to lead and develop multi-functional teams through efficient workload prioritization and distribution.

• Strong media relations skills and experience as an institutional spokesperson.

• Sufficient organisational knowledge and strong working relationships with peers, junior staff, and senior leadership.

• Excellent written and verbal communication skills with a strong command of English; ability to craft compelling narratives for diverse audiences.

• High level of self-motivation, initiative, and ability to manage multiple priorities simultaneously.

• Contingency management and crisis communications capability.

• Ability to resolve conflict with positive impact on departmental and organisational output.

• Personal commitment to continuous professional development and learning.

Key Responsibilities

The Director Marketing & Communications is responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications programme that enhances NUST's image and position within the marketplace and the general public, and facilitates effective internal and external communications. The incumbent identifies audiences, develops suitable communication strategies and messages, and reaches out to diverse national and international audiences, while developing, strengthening, and sustaining the brand identity of NUST in alignment with its vision and mission

(a) Strategy & Brand Management

1. Plan, develop, implement, and monitor the University's marketing and communication strategies including promotion across all media channels, public relations, image and brand building, storytelling, and all other domains within the purview of Marketing & Communications.

2. Ensure consistent articulation of the University's desired image and positioning across all internal and external touchpoints, maintaining brand coherence and institutional identity.

3. Conduct and commission relevant market research and competitive analysis to inform strategy formulation and keep NUST's communications current and competitive.

(b) Content, Collateral & Digital Communications

4. Develop marketing collateral and communication material including advertisements, documentaries, TVCs, and publications to reach all target audiences through print, electronic, social, and digital media channels.

5. Provide editorial direction, design oversight, production management, and distribution of centralised University publications including newsletters, brochures, annual reports, and similar materials.

6. Lead NUST's digital and social media presence - overseeing content strategy, platform management, audience engagement, and performance analytics across all official NUST digital channels.

7. Develop organisational material, merchandise, and souvenirs including visiting cards, letterheads, calendars, diaries, and any other institutional items.

(c) Media Relations & External Engagement

8. Act as the University's primary representative and spokesperson with the media, ensuring appropriate, accurate, and timely responses to all media requests and inquiries.

9. Establish and maintain relationships with relevant agencies and organisations - including media houses, advertising agencies, digital agencies, and relevant government and private sector organisations - for the benefit of the M&C Directorate and NUST at large.

10. Represent NUST at external forums, events, and engagements relevant to the university's marketing and communications mandate.

(d) Internal Communications & Institutional Coordination

11. Act as the focal point for all NUST Directorates, Departments, Schools, Colleges, Centres, and Institutes on all matters related to marketing and communications, ensuring institutional alignment and consistency.

12. Develop and manage internal communications initiatives to strengthen employee engagement, institutional culture, and awareness of NUST's achievements and priorities.

(e) Team Leadership & Operational Management

13. Lead, supervise, and develop the M&C team - managing workload distribution, performance, capacity building, and professional development to ensure high-quality and timely delivery of all communications outputs.

14. Coordinate at both tactical and strategic levels with all other functions and directorates of the organisation to support cross-institutional communications needs.

(f) Events, Campaigns & Other Duties

15. Lead and oversee institutional events, cause-related marketing campaigns, special projects, and other major communications initiatives as assigned.

Perform any other duties as assigned by the Rector / competent authority.

Term and Conditions

Candidates are required to attach scanned copies of their documents (Academics / Professional).

Last education certificate/degree must be attested/verified by HEC.

Candidates may be considered ineligible for the post due to any of the following reasons:

• 3rd Div in academic career / weak academic profile.

• NUST employees with less than one year of service with NUST and / or absence of NOC from Head of Institution.

• In process of pursuing a required degree.

• Medically unfit.

Candidates serving in Govt departments or Armed forces will be required to furnish a No Objection Certificate (NOC) from their respective parent department / organization.

Late / incomplete applications will be ignored. Only short-listed candidates will be considered / called for test / interview and no TA / DA will be admissible.

NUST reserves the right to cancel, modify / terminate the recruitment program due to any reason, without notice, at any time