Director Marketing

Role & responsibilities

• Develop and execute the company's overall marketing strategy.
• Create annual and quarterly marketing plans aligned with business goals.
• Lead and manage the marketing team, setting KPIs and monitoring performance.
• Oversee digital marketing, social media, SEO, PPC, email marketing, content marketing, and offline marketing initiatives.
• Build and strengthen the company's brand identity and market positioning.
• Plan, manage, and optimize marketing budgets to maximize ROI. Collaborate with the sales team to generate high-quality leads and improve conversion rates.
• Monitor campaign performance and prepare weekly and monthly reports.
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• Manage relationships with advertising agencies, vendors, and media partners.
• Oversee website performance, landing pages, and marketing automation tools.
• Ensure consistency of brand messaging across all marketing channels. Organize product launches, promotional campaigns, trade shows, and corporate events.
• Drive customer retention and engagement initiatives.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
• 8 - 12+ years of marketing experience, with at least 45 years in a leadership role.
• Proven experience managing integrated marketing campaigns.
• Strong understanding of digital marketing, branding, lead generation, CRM, analytics, and marketing automation.
• Experience managing marketing budgets and measuring campaign ROI.
• Excellent leadership, communication, and decision-making skills.
• Strong analytical and project management abilities.