Director Martech

We’re looking for a seasoned Director of Marketing Technology to lead multi-solution architecture across modern martech ecosystems and help clients turn strategy into measurable business outcomes. In this role, you’ll act as a trusted advisor, hands-on architect, and collaborative partner across discovery, solutioning, delivery, and pre-sales support.

Responsibilities

• Design scalable marketing technology solutions that support both B2B and B2C customer journeys.
• Architect strategies across CDP, marketing automation, journey orchestration, analytics, personalization, and CRM integrations.
• Advise clients on platform selection, roadmap development, and key architectural tradeoffs.
• Lead workshops, discovery sessions, demos, and executive presentations with client stakeholders.
• Contribute directly to client engagements in a billable capacity, including discovery, solutioning, and delivery oversight.
• Partner with delivery teams to ensure implementations align with solution design and best practices.
• Support issue resolution, escalation management, and course correction on complex programs.
• Collaborate with business development and client teams on pursuits, pitches, and account growth opportunities.
• Assist with pre-sales estimates, solution narratives, and packaged offering development.
• Guide clients on governance, operating models, consent management, data stewardship, and measurement practices.
• Mentor architects and senior team members while contributing to internal frameworks and enablement materials.

Skills

• 10+ years of experience designing, architecting, and delivering marketing technology solutions.
• 3+ years of experience in a digital-first agency or consultancy environment.
• Deep knowledge of Adobe Experience Cloud, including Adobe Experience Platform, Journey Optimizer, Marketo Engage, and Customer Journey Analytics.
• Strong understanding of CRM, CDP, analytics, identity, and data integration patterns.
• Ability to operate in a consultative, client-facing role while balancing billable delivery responsibilities.
• Proven success translating complex technology ecosystems into measurable business outcomes.
• Excellent communication skills with the ability to influence both technical and non-technical stakeholders.
• Bachelor’s or Master’s degree in Computer Science, Marketing, or a related field, or equivalent experience.

Preferred Skills

• Working knowledge of non-Adobe martech platforms such as Salesforce, Braze, Iterable, or similar tools.
• Experience supporting B2B and B2C marketing technology programs across multiple platforms.
• Familiarity with client advisory, solution strategy, and pre-sales support.
• Experience helping establish Centers of Excellence, governance models, or operating frameworks.
• Ability to contribute to thought leadership, internal playbooks, and repeatable solution patterns.
• Comfort collaborating with platform partners and staying current on evolving martech trends.

Horizontal is committed to building an inclusive workplace where diverse backgrounds, perspectives, and experiences are valued. We welcome candidates who bring different ways of thinking and a shared commitment to respectful collaboration, equity, and growth.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.