Director, MarTech Operations

For our client, we are seeking a Director, MarTech Operations to join the team of a leader in the Media space.

This role will own the operational foundation that powers digital marketing measurement, audience activation, and campaign reliability. The Director will partner closely with marketing, analytics, and technical teams to improve tracking accuracy, data quality, and attribution across channels. This is a highly technical, cross-functional leadership role focused on strengthening the systems and processes that support performance marketing in a privacy-conscious environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $158,760 – $198,450 annually

Responsibilities

• Own and manage the tag management ecosystem for tracking implementation
• Lead server-side tracking initiatives to adapt to cookie degradation
• Build workflows for uploading offline conversion data into ad platforms
• Conduct regular audits of ad operations infrastructure to identify issues
• Establish QA protocols for new campaigns and website updates
• Act as the first responder for data discrepancies between platforms
• Oversee first-party data syncing for audience creation and retargeting

Qualifications

• 7-10+ years in digital marketing operations or ad operations at a senior level
• Hands-on expertise in tracking mechanisms and tag management systems
• Deep knowledge of server-side APIs like Meta CAPI and Google GCLID
• Technical fluency in HTML, JavaScript, and CSS for tag firing
• Strong understanding of CRM and web analytics data interactions
• Detail-oriented with a focus on troubleshooting data discrepancies
• Exceptional communication skills for translating technical issues to non-technical teams

Benefits

• Flexible hybrid work model combining remote and in-office collaboration
• Access to health and welfare benefits including paid leave
• Opportunities for live training and socializing with colleagues
• Potential for additional on-target commission pay or bonuses

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.