Director of Digital Content Strategy

Who you are

• Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations
• Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube
• Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools
• Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy
• Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance

What the job involves

• As Flock scales its brand presence across public sector and commercial markets, establishing a cohesive social media strategy and digital storytelling engine is essential to shaping public perception
• Expanding our multi-platform digital footprint requires creative and analytical leadership to build audience engagement, amplify product storytelling, and communicate our impact
• You will design our social media playbook from the ground up, lead multi-channel digital execution, and scale social media into a high-impact brand engine
• Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels
• Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences
• Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances
• Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches
• Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows

Benefits

• 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
• ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
• 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
• 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
• 🧠Mental Health: All employees receive an annual subscription to Headspace
• 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
• 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
• 💻WFH Stipend: $150 per month to cover the costs of working from home
• 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
• 🏠Home Office Stipend: A one-time $750 to help you create your dream office
• 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
• 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies