Director of Ecommerce

Brandt is currently looking to fill a Director of Ecommerce position in our Regina, SK location.

This position will report to the Vice President of Customer Experience and will lead and grow our online sales channel. In this role, you will be responsible for developing and executing the ecommerce roadmap, driving online revenue and profitability, and optimizing the customer experience. You will work closely with cross-functional teams including marketing, sales, and operations to ensure that our ecommerce business is aligned with our overall business goals.

This role requires a variety of skills, from a high degree of business acumen to strong and wide-reaching technical competence, with good organizational skills, and outstanding people skills.

Duties & Responsibilities

• Manage the revenue, expenses, and profitability of Brandt’s online business.
• Develop and implement a comprehensive ecommerce strategy to drive revenue growth and profitability, aligned with the company's overall business objectives.
• Oversee the day-to-day management of the ecommerce platform, including site updates, promotions, and customer service.
• Build and lead a high-performing ecommerce team, fostering a culture of collaboration, innovation, and continuous improvement.
• Function as the primary point of contact, primary administrator, and internal expert on our ecommerce strategy and systems.
• Optimize the customer journey and user experience to improve conversion rates, average order value, and customer lifetime value.
• Collaborate with the marketing team to drive traffic and conversion through paid and organic channels.
• Manage relationships with third-party vendors and partners to ensure smooth operation of the ecommerce business.
• Integrate and reinforce data-driven decision making.