Director of Ecommerce

Role Objective

The Senior Ecommerce Director will establish and lead the overall ecommerce strategy across the UK and Ireland, ensuring the business has a clear and commercially focused approach to online growth.

The role will be responsible for defining:

• The purpose and strategy of each online channel
• Which channels and retail partners to prioritise
• How the business should trade online
• What success looks like across Brand.com and retail partners
• The right priorities and strategy for the ecommerce team

Key Responsibilities

• Set the overall online strategy across 15 brands .
• Own ecommerce strategy across UK & Ireland .
• Develop the strategy for Brand.com, including defining its purpose and role within the wider ecommerce ecosystem.
• Develop and manage strategies across key retail partners.
• Work with retail partners to optimise brand presence and performance online.
• Define trading strategies and commercial priorities.
• Partner with Elaine to identify the required features, functionality and integrations .
• Translate business needs into clear requirements and develop business cases where required.
• Work with Business Operations and Accenture on technology and platform changes.
• Help lead the business through the Shopify replatforming/transformation .
• Create clarity around priorities and ensure the team is focused on the right opportunities.
• Drive growth plans and ensure ecommerce delivers against commercial objectives.
• Operate effectively in a fast-paced environment where priorities can change quickly .

What Does Good Look Like?

The successful candidate will:

• Establish a clear ecommerce strategy across the business.
• Define the role and purpose of each online channel.
• Improve online trading performance.
• Successfully navigate the Shopify transformation.
• Build and develop a high-performing ecommerce team.
• Give Elaine and wider stakeholders clear recommendations around technology, functionality and investment.
• Drive measurable growth across Brand.com and retail partners.

Email: [email protected]

We look forward to receiving your application for this exciting new vacancy!

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

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