Director, Performance & Growth

We’re partnering with a growing consumer brand to find a Director of DTC Performance & Growth to lead the performance and growth of its direct-to-consumer business.

This is a highly visible role for someone who is equal parts analytical, commercially minded, and growth-oriented . You’ll own the DTC revenue forecast and bring together the three key drivers of ecommerce performance: acquisition, conversion, and retention .

What You’ll Own:

• Own DTC revenue and demand forecasting, tracking performance against plan
• Lead weekly DTC performance reviews and identify opportunities or performance gaps
• Oversee acquisition performance and manage the paid media agency relationship
• Drive performance across CAC, MER, contribution margin, conversion, AOV, retention, and LTV
• Partner with ecommerce on Shopify, CRO, merchandising, testing, and promotional strategy
• Oversee retention performance across email, SMS, lifecycle, and segmentation
• Provide DTC demand inputs into S&OP and partner with teams on inventory and promotional planning
• Build reporting and dashboards that translate data into clear business recommendations
• Manage and develop two experienced team members across Ecommerce and Retention
• Partner closely with Marketing, Merchandising, Operations, Finance, and executive leadership

What We’re Looking For:

• 8–12+ years of experience across DTC ecommerce, growth, digital commerce, or related areas
• Proven experience owning DTC revenue, forecasting, and performance targets
• Strong understanding of paid acquisition, ecommerce/CRO, and retention
• Experience with platforms such as Shopify, GA4, Klaviyo, Meta, and Google
• Deep understanding of CAC, MER/aMER, LTV, conversion, AOV, and contribution margin
• Experience managing significant paid media budgets and agency partners
• Proven people leadership and cross-functional influence
• Ability to turn complex performance data into clear recommendations and business decisions

This is an opportunity for a DTC leader who wants to own the number , lead across the full customer funnel, and play a meaningful role in shaping the next stage of growth.