Director, Product Development

About the Role:

In this role, you will lead product planning and innovation for robotics categories, translating consumer insight, market intelligence, technology trends, and ODM capabilities into winning product concepts and global launch plans. The role will own product roadmap thinking, concept definition, lifecycle management and go-to-market readiness, while partnering closely with R&D, ID, engineering, supply chain, quality, marketing, sales and external ODM partners to deliver robotics projects from zero-to-one concept through mass production and market launch.

LOCATION: Shenzhen, China

Here are some of the EXCITING things you’ll get to do:

Product Strategy & Planning

• Lead robotics product planning, product innovation and concept definition, developing category roadmaps and portfolio strategies based on consumer needs, competitive dynamics, technology trends, and business objectives.
• Own mid-to-long-term product roadmaps and annual product planning, including new category incubation, SKU architecture, feature prioritization, cost targets, pricing strategy, and lifecycle planning.
• Leverage consumer insights and Voice of Customer (VOC) analysis to identify unmet needs and define differentiated product concepts, MRDs/PRDs, user experiences, and commercially viable product solutions.

ODM Project Management

• Drive end-to-end robotics product development with ODM partners, including opportunity identification, product definition, solution evaluation, specification alignment, development tracking, quality validation, mass production readiness, and product launch.
• Partner closely with R&D, engineering, industrial design, quality, procurement, and supply chain teams to achieve the optimal balance between innovation, cost, quality, and delivery.

Product Lifecycle & Go-to-Market Management

• Own product lifecycle management, including product launch, ramp-up, iterative upgrades, platform evolution, and end-of-life management, ensuring long-term market competitiveness.
• Lead go-to-market (GTM) execution for new product launches, including launch planning, product positioning, key messaging, competitive benchmarking, channel readiness, and post-launch performance reviews.

Organizational Capability Building

• Establish effective product management processes, governance, and decision-making mechanisms, leveraging data-driven approaches to improve planning quality and cross-functional execution.
• Continuously monitor robotics industry trends, competitive developments, emerging technologies, and ODM ecosystem capabilities to identify future growth opportunities.
• Demonstrate strong leadership in a matrix organization, aligning internal stakeholders and external partners to achieve business objectives.

You are Expected:

• Proven experience in Product Management, Product Planning, or Product Strategy within robotics, smart hardware, floorcare appliances, consumer electronics, or related industries.
• Strong track record of leading product innovation, concept definition, and 0-to-1 product incubation through successful market launches.
• Solid experience managing ODM/OEM partnerships and driving end-to-end product development from concept to commercialization.
• Deep understanding of consumer insights, market analysis, competitive benchmarking, and data-driven product decision-making.
• Hands-on experience in product roadmap development, portfolio management, product lifecycle management, and go-to-market execution.
• Strong cross-functional leadership skills, with the ability to influence stakeholders across R&D, engineering, supply chain, quality, marketing, and sales.
• Excellent business acumen and strategic thinking, balancing consumer needs, technical feasibility, and commercial objectives.
• Excellent communication skills in both English and Chinese, with the ability to thrive in a fast-paced, entrepreneurial, and global environment.

Education/Certifications/Affiliations

• Bachelor's degree or above in Engineering, Product Management, Industrial Design, Marketing, Business Administration, or related disciplines.
• 10+ years of experience in Product Management, Product Planning, Product Strategy, or related disciplines, preferably within robotics, smart hardware, consumer electronics, or home appliance industries.
• Professional certifications or training in Product Management, Innovation Management, Design Thinking, or Project Management are a plus.
• Experience working with global teams, international markets, and multinational organizations is highly preferred.

Travel Requirements

• Be flexible for domestic and international travel.