Director, Programmatic B2B

For our client, we are seeking a Director, Programmatic B2B to join the team of a leader in the Business Services space.

This role will lead the strategy and execution of B2B programmatic media programs that support client growth objectives and demand generation outcomes. You will partner closely with analytics, creative, media, and strategy teams to turn audience, campaign, and CRM insights into stronger performance across the funnel. The position also combines hands-on programmatic leadership with team management, vendor partnership, and client-facing thought leadership.

In addition, this opportunity calls for a commercially minded marketing leader who can connect campaign results to business impact, support new business efforts, and represent the organization in the B2B market.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $119,000 – $135,000 annually

Responsibilities

• Lead B2B programmatic strategy development aligned with client objectives
• Partner with analytics teams to connect programmatic impact to CRM metrics
• Oversee campaign management and optimization across programmatic executions
• Manage a team, prioritizing workload and professional development
• Establish best practices for audience segmentation and multi-touch attribution
• Own relationships with key B2B data and technology partners
• Contribute to new business efforts with compelling programmatic insights
• Guide cross-channel collaboration for cohesive demand generation programs
• Provide thought leadership on programmatic trends and audience strategies
• Ensure financial discipline through budgeting and forecasting
• Serve as an escalation point for performance and client relationship issues
• Represent the organization at B2B industry events and conferences

Qualifications

• 6+ years managing programmatic campaigns, with a focus on B2B or enterprise clients
• Deep understanding of B2B buying journeys and account-based marketing
• Advanced expertise with DSPs and data management platforms
• Proven ability to connect programmatic metrics to business outcomes
• Analytical fluency with GA4, Salesforce, and marketing automation tools
• Strong communication skills for translating technical details into business insights
• Collaborative mindset across creative, media, strategy, and analytics

Benefits

• Remote-first culture
• Unlimited PTO
• Extended winter holiday break
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Comprehensive medical, dental, vision, and life insurance
• Short-term disability insurance and additional voluntary options
• Annual fitness credits

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.