Director, Public Relations

For our client, we are seeking a Director, Public Relations to join the team of a leader in the Business Services space.

This leader will guide public relations strategy that strengthens brand awareness and sharpens market positioning in a premium consumer environment. The role will partner closely with marketing, media, and external agencies to shape how the brand shows up across campaigns, events, and earned coverage. You will also help drive integrated initiatives that support sales, build affinity, and reflect a strong commitment to sustainability and inclusion.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $110,000 – $130,000 annually

Responsibilities

• Develop and execute comprehensive PR strategies to enhance brand awareness
• Cultivate relationships with media and influencers to secure strategic coverage
• Manage PR agencies and coordinate media interactions
• Plan and execute events such as product launches and showroom openings
• Define and communicate compelling brand positioning
• Create integrated marketing campaigns that support sales and brand affinity
• Monitor campaign performance and provide insights for continuous improvement
• Manage budgets for retail marketing and PR to ensure effective resource allocation

Qualifications

• 10+ years of experience in brand marketing and public relations, specifically in D2C retail
• Proven success leading retail brand executions at scale
• Strong media relationships and a history of effective PR campaigns
• Experience with premium or luxury brands in omnichannel environments
• Exceptional strategic, analytical, and problem-solving abilities
• Track record of executing celebrity and influencer partnerships
• Strong written and verbal communication skills
• Robust leadership and team management capabilities
• Ability to manage multiple projects in a fast-paced environment
• Commitment to diversity and inclusion
• Passion for sustainability and social responsibility
• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred

Benefits

• Career growth opportunities through regular feedback and training
• A diverse team focused on sustainability and inclusion
• Wellness reimbursements for gym memberships, counseling, and related expenses
• Company-sponsored professional development and tuition reimbursement
• Employee discounts on merchandise
• Access to mental health resources and counseling
• Volunteer opportunities and community engagement
• Comprehensive medical, dental, and vision plans, including $0 premium options
• Generous 401(k) match for future savings
• Paid time off to support work-life balance
• Paid parental leave for new parents
• 100% employer-paid disability and life insurance
• Pre-tax commuter benefits

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.