Director, Sustainability Communications

ABOUT SHEIN

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

To learn more about SHEIN, visit www.sheingroup.com.

Position Summary

SHEIN is looking for a dedicated, passionate, and strategic storyteller to support our work to advance our Global ESG communications. This position will develop and execute a high-impact, integrated communication strategy and content to increase global awareness and recognition of SHEIN’s ESG work across key external and internal stakeholders. The successful candidate is part of a team supporting the company’s global strategic communication, and will be a leading member of the Global Communication Team.

Job Responsibility

· Responsible for understanding the social and environmental impacts that are created by the company's operations, practices and policies, and developing global ESG communication strategies to advance the SHEIN brand, mission and values.

· Work within the company’s ESG framework to anticipate and proactively deliver a global communication strategy and content development that demonstrates the company’s ESG priorities through global stories and compelling content across a range of channels for internal and external stakeholders.

· Identify and influence thought leadership opportunities supporting our ESG strategy aligned to our strategic communications approach and priorities.

· Act as an insight-driven storyteller collaborating with leaders and subject matter experts to engage and inspire internal and external stakeholders.

· Monitor industry and peer trends in ESG communications to assess needs/gaps, potential areas of differentiation and future direction.

· Develop and achieve communication KPIs to measure and assess impact of communications in conjunction with other partners.

Required qualifications

· Bachelor’s degree in Communications, Public Relations or equivalent.

· 8 to 10 years of communications experience on the agency or client side, with direct experience in ESG, Diversity, Equity and Inclusion and/or Sustainability-related communications.

· Outstanding written and verbal skills, including demonstrated ability to create authentic, strategic and relevant content that engage and inspire internal and external stakeholders across multiple channels.

· Experience in building omnichannel communications strategies and plans.

· Proven strategic communications mindset with experience delivering business results and measuring success.

· Independent worker with strong sense of initiative

· Excellent proficiency in English with excellent writing for corporate PR and social media. Fluency in spoken Mandarin a plus.