Dynamics 365 Marketing Specialist

This is contract role for 12 months only.

The role supports priorities across the marketing team, from acquisition and distribution partner

campaigns through to communications for existing customers. It combines strong platform capability with campaign delivery, stakeholder management, copywriting and quality assurance.

Working closely with colleagues in Australia and Manila, the role helps campaigns move from brief through to delivery while maintaining brand consistency and meeting financial services regulatory, privacy and approval requirements.

Key Responsibilities

• Build, test, and deploy email and SMS campaigns using Microsoft Dynamics 365.
• Set up and manage automated customer journeys, including audience entry rules, timing, and message sequencing.
• Manage audience segmentation, targeting, exclusions, and suppression lists.
• Create and maintain reusable campaign templates and content modules.
• Ensure accurate campaign setup, including links, tracking, personalization, and audience selection.
• Troubleshoot campaign build and deployment issues and coordinate with platform support when needed.
• Monitor campaign results and provide reports, insights, and recommendations for optimization.
• Support marketing campaigns across acquisition, distribution partners, prospects, and existing customers.
• Work with Sales, Product, Customer, and Marketing teams to align campaign timing, audiences, messaging, and calls-to-action.
• Write and edit campaign content to ensure clear, accurate, and customer-friendly messaging.
• Coordinate with creative and media agencies on campaign assets and deliverables.
• Maintain the communications calendar and coordinate campaign timelines, dependencies, approvals, testing, and launches.
• Collaborate with Australian and Manila-based teams and manage stakeholder expectations across locations.
• Follow required approval, privacy, consent, compliance, and brand guidelines.
• Conduct quality assurance checks, including proofing, test sends, previews, unsubscribe requirements, and post-send checks.
• Conduct test-and-learn activities and apply campaign learnings to improve future communications.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• At least 5 years of experience in marketing , with strong hands-on experience in CRM, marketing automation, email/SMS campaigns, and automated customer journeys.
• Hands-on experience with Microsoft Dynamics 365 Customer Insights / Journeys or another enterprise marketing automation platform.
• Experience supporting acquisition, partner, customer, or lifecycle marketing campaigns .
• Strong experience in campaign quality assurance, including proofing, link checking, personalization, previews, test sends, and post-send checks.
• Experience working within formal approval and sign-off processes .
• Knowledge of privacy, consent, opt-outs, and suppression/list management .
• Strong stakeholder management and communication skills, including working with teams across different locations.
• Strong writing and editing skills , with the ability to turn complex information into clear and customer-friendly communications.
• Experience with other marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Adobe Marketo Engage, Oracle Eloqua, or Braze is an advantage.
• Experience in financial services or another regulated industry is preferred.
• Experience working with creative and media agencies is an advantage.
• Understanding of email deliverability and list health management is an advantage.
• Basic HTML knowledge for email troubleshooting and formatting is an advantage.
• Experience working in a test-and-learn environment with continuous campaign optimization is an advantage.