E-commerce Account Management

• Manage and maintain key accounts / brands / merchants

• Build and nurture strong, long-term relationships with clients to ensure satisfaction and sustainable growth.

• Understand client needs and provide tailored solutions to support their business objectives.

• Plan and execute sales and marketing strategies via Live Stream channels

• Develop sales and promotional plans in collaboration with clients (Live Plan, Campaign, Promotion Calendar).

• Design and implement activities aligned with consumer behavior across platforms such as TikTok, Shopee, Lazada, Facebook, etc.

• Data analysis and performance tracking

• Analyze sales performance, viewership metrics, conversion rate, and customer journey.

• Prepare reports, insights, and ROI analysis to evaluate campaign effectiveness and support future planning.

Cross-functional and external collaboration

• Coordinate with internal teams (Live Stream Team, Creators/Influencers, Marketing, and Operations) to ensure smooth execution.

• Provide regular updates and effective communication with all stakeholders.

Strategic account development

• Advise clients on content creation, influencer collaboration, campaign design, and Live Stream optimization.

-Identify growth opportunities such as Flash Sales, Mega Campaigns, and Exclusive Live events.

Budget management (Trade Marketing / Promotion Spending)

• Manage and allocate budgets efficiently for joint marketing and promotional activities.

• Track spending and evaluate return on investment (ROI) for cost-effectiveness.

Market trend monitoring and innovation

• Stay updated on Live Stream trends, consumer behavior, and competitor activities.

• Propose innovative strategies and new initiatives to strengthen competitive advantage.

Qualifications

• Minimum 2–3 years of professional experience in E-commerce, preferably in digital marketing, live commerce, affiliate marketing, or marketplace platforms.

• Demonstrated expertise and hands-on experience in managing TikTok platforms, particularly in content strategy, live commerce, and campaign execution.

• Strong understanding of E-commerce ecosystems and social commerce platforms, especially TikTok and other leading marketplaces.

• Excellent client management and coordination skills, with the ability to communicate effectively, build strong relationships, and provide strategic support to clients.