E-Commerce Account Manager

Job Overview

We are looking for a results-driven E-Commerce Account Manager who will be responsible for the day-to-day management, growth, and performance of assigned e-commerce marketplace accounts.

The E-Commerce Account Manager will oversee multiple marketplace accounts within the assigned product category and ensure that each account is properly managed, competitive, and positioned for sales growth.

The role requires hands-on knowledge of Shopee, Lazada, TikTok Shop, and other e-commerce platforms, particularly in product link optimization, Flash Deals, competitive pricing, voucher creation, CEM updates, bundles, campaigns, market and price checking, and push-item selection.

The Account Manager will also work closely with the Marketing, Inventory, Fulfillment, Creative, Affiliate, Live Selling, and Ads Teams to ensure that marketplace strategies are properly executed and sales opportunities are maximized.

Key Responsibilities

1. E-Commerce Account Management

• Manage and monitor assigned Shopee, Lazada, TikTok Shop, and other e-commerce accounts.
• Ensure that assigned stores are properly maintained and optimized.
• Monitor account health, sales performance, product visibility, traffic, conversion, and other marketplace metrics.
• Identify opportunities to improve account performance and increase sales.
• Ensure marketplace requirements, campaign schedules, and platform activities are completed on time.

2. Product Link & Listing Optimization

• Optimize product links and listings to improve visibility, searchability, and conversion.
• Review product titles, descriptions, categories, attributes, keywords, images, and other listing information.
• Apply basic Marketplace SEO / E-Commerce SEO principles.
• Identify products with poor performance and recommend listing improvements.
• Coordinate with the Creative Team for necessary improvements to product images, thumbnails, banners, and other marketplace assets.

3. Campaign & Flash Deal Management

• Plan and manage participation in Flash Deals, platform campaigns, payday campaigns, double-digit campaigns, seasonal campaigns, and other promotional events.
• Identify products appropriate for each campaign.
• Manage campaign enrollment and ensure that products meet campaign requirements.
• Monitor campaign schedules, pricing requirements, inventory requirements, and promotional mechanics.
• Evaluate campaign performance and recommend improvements.

4. Pricing & Competitive Analysis

• Conduct regular market and competitor price checks.
• Monitor competitor pricing, discounts, vouchers, bundles, and promotional activities.
• Compare marketplace prices and recommend appropriate pricing strategies.
• Ensure that products remain competitive while considering margins and business objectives.
• Identify pricing opportunities that can improve conversion and sales.

5. Voucher & Promotion Management

• Create and manage store vouchers, product vouchers, and other promotional mechanics.
• Recommend appropriate voucher structures based on campaign objectives and product performance.
• Monitor voucher utilization and effectiveness.
• Ensure correct voucher conditions, minimum spend, validity, and applicable products.
• Analyze promotional results and recommend adjustments.

6. CEM & Campaign Administration

• Update and maintain CEM (Campaign/Event Management) and other marketplace campaign requirements.
• Ensure eligible products are properly submitted to campaigns.
• Monitor campaign deadlines, requirements, pricing, and product eligibility.
• Coordinate with internal teams to ensure campaign requirements are completed accurately and on time.

7. Bundle & Merchandising Strategy

• Create and recommend product bundles, value packs, and product combinations.
• Identify complementary products that can increase average order value.
• Analyze product performance and customer purchasing patterns to determine suitable bundles.
• Monitor bundle performance and recommend improvements.

8. Push Item Strategy

• Identify and recommend push items that should receive additional promotional and marketing support.

• Determine potential push items based on:

  • Sales performance
  • Product demand
  • Market trends
  • Profitability
  • Inventory availability
  • Competitor activity
  • Conversion rate
  • Campaign opportunities

• Coordinate with Marketing, Affiliate, Ads, and Live Selling Teams to maximize exposure for selected push items.

• Monitor the results of push items and adjust strategy based on performance.

9. Market & Sales Performance Analysis

• Monitor marketplace sales, traffic, conversion, product performance, and campaign results.
• Identify best-selling, fast-moving, slow-moving, and high-potential products.
• Analyze sales trends and marketplace data to support business decisions.
• Prepare regular reports and recommendations for assigned accounts.
• Identify opportunities for sales growth and improved marketplace performance.

10. Cross-Functional Coordination

• Coordinate with Marketing, Creative, Inventory, Fulfillment, Ads, Affiliate, Live Selling, and Finance Teams regarding marketplace activities.
• Ensure product availability before major campaigns and promotions.
• Coordinate with Fulfillment and Inventory regarding stock requirements for push items and campaigns.
• Communicate marketplace requirements and deadlines to concerned teams.
• Ensure that account strategies are properly executed across departments.

11. Training & Team Development

• Train and guide P1 and P2 team members regarding marketplace operations and account management.

• Provide training on:

  • Link optimization
  • Flash Deals
  • Competitive pricing
  • Voucher creation
  • CEM updating
  • Bundles
  • Campaign participation
  • Market and price checking
  • Push-item selection

• Share marketplace best practices and successful strategies with the team.

• Monitor execution and provide coaching when necessary.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, Retail Management, or related field is preferred.
• At least 2 years of experience in E-Commerce, Marketplace Management, E-Commerce Account Management, or Digital Merchandising.
• Hands-on experience with Shopee, Lazada, TikTok Shop, or similar marketplace platforms.
• Strong knowledge of marketplace campaigns, Flash Deals, vouchers, pricing, and product promotions.
• Experience in product listing optimization and Marketplace SEO is an advantage.
• Strong analytical and commercial skills.
• Good understanding of competitor pricing and marketplace trends.
• Proficient in Excel or Google Sheets.
• Strong organizational and time-management skills.
• Able to manage multiple marketplace accounts and campaign deadlines.
• Strong communication and coordination skills.
• Comfortable working in a fast-paced and target-driven e-commerce environment.