E-commerce Advertising Manager

Role & responsibilities

Urgently required of E-commerce Advertising Manager - Location Ghatkoper W

Designation - E-commerce Advertising Manager

Location: Ghatkoper W

Department: Marketing / E-commerce

Reports to: Founder / Marketing Head

Salary 12 Lac p.a. (Depends upon candidate experience)

Requirements

• 2–5 years of experience managing paid ads on Amazon Seller/Vendor Central and Flipkart Ads Manager
• Hands-on experience with Google Ads, Meta Ads Manager, and Shopify (or similar D2C platform)
• Working knowledge of SEO tools (SEMrush, Ahrefs, Google Search Console) and on-page/technical SEO
• Strong analytical skills — comfortable with Excel/Google Sheets, GA4, and marketplace analytics dashboards
• Experience in furniture, home dcor, or other considered-purchase/high-AOV categories is a plus
• Understanding of India-specific marketplace dynamics (category fees, deal cycles, festive sale planning)

Good to Have

• Experience with tools like Helium 10, Perpetua, or Sellerapp for Amazon
• Basic understanding of Canva/Photoshop for ad creative coordination
• Familiarity with TallyPrime or ERP-linked inventory-ad sync

Key Responsibilities

Marketplace Advertising (Amazon & Flipkart)

• Plan, execute, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon Ads
• Manage Flipkart Ads (PLA, Brand Ads) with similar rigor
• Monitor and optimize ACOS/TACOS, ROAS, CTR, conversion rate at SKU and campaign level
• Conduct keyword research, bid management, negative keyword filtering, and dayparting
• Own catalog health: listing quality, A+ content, backend keywords, category/browse node placement
• Track competitor pricing, ad placements, and share-of-voice within the furniture category
• Coordinate with category managers on new launches, deals (Lightning Deals, Flipkart sales events), and inventory-linked ad pacing

Website/Shopify Advertising

• Manage Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max) for the Shopify store
• Set up and maintain conversion tracking, GA4, Meta Pixel, and server-side tagging
• Build and test retargeting/remarketing funnels, abandoned cart flows, and lookalike audiences
• Own budget allocation across channels based on blended CAC and ROAS targets

SEO

• Own on-page SEO for the Shopify website (product pages, collections, blog, metadata, site structure)
• Conduct keyword research and content planning to improve organic traffic and rankings
• Optimize product listings for Amazon/Flipkart search algorithms (A9/A10) — title, bullets, backend search terms
• Monitor technical SEO health (site speed, mobile usability, schema markup, broken links) in coordination with web developer
• Build backlink and content strategies to improve domain authority

Reporting & Analysis

• Prepare weekly/monthly performance dashboards across all channels (spend, sales, ROAS, ranking movement)
• Provide actionable insights and recommend budget shifts across Amazon, Flipkart, and Shopify based on performance
• Benchmark performance against furniture/home category trends

If you are interested for the above referred position, kindly revert back with your Updated Resume along with following details:

1. Current salary

2. Expected salary

3. Notice period

4. Total experience

5. Current location (Stay)

6. Reason for job change

7)Current designation

E-mail Id: [email protected]
Contact Person: Rohini
Contact number: 7718988455 / 7506219248

Preferred candidate profile