E-commerce - Amazon Ads Executive

Job Summary:

We are looking for a focused and detail-oriented individual to join our team exclusively for Amazon Ads. This role involves creating new ad campaigns, managing and optimizing existing campaigns, and ensuring strong visibility and performance of our products on Amazon.

Roles & Responsibilities:

1. PPC ADVERTISING & DISPLAY ADVERTISING: Learn how the Amazon ad portal works for Amazon and how to advertise profitably. Create and plan PPC campaigns; overseeing existing campaigns and optimizing them. Youll use SEO softwares & other ecommerce tools.

2. Data Analysis & Reporting: Collect, read, and analyze data related to CTR (Click-Through Rate), Conversions, Keywords, ACOS (Advertising Cost of Sale), and CPC (Cost Per Click). Organize the data into comprehensive, easy-to-read reports or dashboards for ongoing tracking and performance evaluation. Identify trends, insights, and anomalies to optimize ad campaigns and improve ROI.

3. Campaign Optimization: Use the analyzed data to refine targeting strategies and keyword selection. Monitor and adjust bid strategies to improve CPC and maximize conversions while staying within ACOS goals.

4. Keyword Research & Management: Conduct keyword research to identify high-performing and cost-effective keywords. Continuously update keyword lists based on performance metrics and campaign goals.

5. Collaboration & Coordination: Work closely with the marketing and sales teams to align campaign goals with overall business objectives. Share data insights to inform creative strategy and product positioning.

Required Skills/Abilities:

• Commitment to learn and grow quickly.
• Show diligence in his/her work.
• Be enthusiastic to brainstorm and come up with suggestions.
• Be a self-starter who is not afraid to take responsibility.
• Recognize problems, distils and propose effective solutions.
• Be dependable and have a strong work ethic.
• Work with others efficiently towards the common goal.
• Aim to become an E-commerce expert and category head.
• Solid leadership abilities and experience, whether in college or elsewhere.
• Excellent organisational oral and written communication skills.

Benefits:

• Full training will be provided from scratch to become an Amazon Ads Expert.
• Chance to work with a team of experts in the field of E-Commerce.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.