E-Commerce Analyst Manager

Role Purpose

Support the Ecommerce organization by providing data-driven insights that accelerate growth across online channels. Analyze performance across customers, platforms, brands and categories, and translate findings into actionable recommendations that support commercial decision-making, GMV growth and market share gains.

Main Responsibilities

Analytics & Reporting

• Manage and continuously enhance Ecommerce reporting and analytics capabilities to ensure accurate, timely and actionable business information.
• Own the maintenance, integration and continuous improvement of local Ecommerce dashboards and data sources, including enabler dashboards, Kalodata, Kabana, Seller Centers, Yidrone and Power BI, ensuring reliable and real-time performance visibility across the Ecommerce business.
• Maintain high standards of data quality, consistency and reporting accuracy, while driving improvements in reporting efficiency, automation and analytics capabilities. Support the development of a stronger data-driven culture across the Ecommerce organization.

Business Planning & Performance Management

• Monitor business performance, market trends, category developments, platform evolution and competitor activities to identify emerging opportunities, risks and growth drivers.
• Track key performance indicators and provide insights and recommendations to support achievement of commercial objectives across customers, brands and channels.
• Play an active role in monthly business reviews by evaluating performance, highlighting key opportunities and risks, and supporting the development of action plans that drive business growth and execution excellence.
• Support forecasting, annual business planning and performance management processes through business analysis, performance evaluation and insight generation.

Qualifications

• Master's Degree or Bachelor's Degree in Marketing, Business Administration, or related fields.
• At least 5-7 years of experience in marketing, sales, or trade marketing roles.
• Extensive knowledge of available data sources in the marketplace with practical experience in developing insights from unstructured data.
• Ability to work independently with some guidance from senior leadership or business functions.
• Experience in the CPG marketing sector is preferred.
• Experience in the eCommerce analytics domain.
• Proficient use of Nielsen and other data tools, with the ability to analyze data, draw insights, and propose actionable recommendations.
• Strong command of English, both spoken and written.
• Good computer literacy.