E-Commerce & Brand Development Executive

About FabriX

FabriX was born in 2022 with one mission — to put Hong Kong’s digital fashion on the global stage. Since then, we’ve evolved into an international creative house and digital-fashion hub, where style meets innovation and designers meet new realities.

Recognised by HKFDA as one of Hong Kong’s Top 10 Fashion Visionaries (2024), FabriX is re-shaping how we experience fashion through AR try-ons, virtual runways, gaming skins, and creative tech collaborations. From Paris Fashion Week to Complexcon Asia, our work blends craftsmanship with code — bridging tradition × technology, imagination × innovation.

If you’re a dreamer who can also get things done — this might be your runway.

The Role

We are seeking a proactive and fashion-savvy E-Commerce & Brand Development Executive to support the growth of our platform and its community of independent brands.

This role combines e-commerce operations, brand partnership management, content coordination, and fashion brand-building. You will work directly with designers and brand founders to help present their collections effectively, enhance their profiles, and create a strong online customer experience through latest fashion technology, like AI, interactive experience and e-commerce channels.

Key Responsibilities

• Support the onboarding and day-to-day management of independent designers and brands on the platform.
• Assist partners in developing and refining their brand profiles, including brand story, product positioning, visual presentation, try-on experience and collection descriptions.
• Manage product content, including listings, imagery, pricing, inventory, and merchandising.
• Collaborate with brands on launches, campaigns, editorial content, and digital activations.
• Curate brands and products that fit our creative vision and commercial direction.
• Consolidate and use sales, customer, and platform insights to improve discovery, presentation, and conversion.
• Coordinate with internal teams and external partners to keep brand operations running smoothly.
• Stay plugged into emerging fashion, design, culture, and digital-commerce trends.
• Build strong relationships with founders and become a trusted partner in growing their brands.

What We’re Looking For

• 1–3 years of e-commerce, fashion, merchandising, or brand marketing experience (relevant entry-level portfolios welcome).
• Passion for independent fashion, emerging labels, and creative entrepreneurship.
• Keen eye for branding, visual storytelling, and digital curation.
• Solid grasp of fashion brand-building, audience targeting, and content strategy.
• Highly organised multi-tasker capable of managing multiple brand accounts seamlessly.
• Strong communication skills in English and Chinese.
• Proficient with e-commerce platforms and digital tools (WooCommerce, Wordpress, CMS, CRM experience a plus).
• Enthusiastic about fashion tech and emerging trends.
• Bachelor’s degree in Project Management, Business, Marketing, Design, or a related field.
• Commercially minded and proactive, balancing creative instinct with execution.

Why Join Us

• Work closely with exciting independent designers and emerging brands.
• Gain hands-on experience across e-commerce, fashion curation, marketing, overseas fashion events and brand development.
• Be part of a growing platform where your ideas can directly shape brand and business growth.
• Collaborative, creative, and entrepreneurial working environment.

How to Apply

Send your CV + portfolio (if any) and a short note telling us why digital fashion excites you to

📩 [email protected]

Join us — and help shape the future of fashion, one pixel at a time.