E Commerce and Digital Marketing Manager

International E-Commerce Experience : 5–8 Years
Location : Bengaluru
Key Responsibilities
Own and grow the international e-commerce business across Shopify (D2C) and international marketplaces.
Drive revenue through category management, assortment planning, pricing, merchandising, promotions, and new product launches.
Manage and optimize the Shopify website including customer journey, merchandising and conversion rate optimization (CRO).
Plan, execute, and optimize Meta Ads, Google Ads, and Marketplace Advertising (Amazon Ads, Walmart Ads, etc.) to drive customer acquisition, sales and ROI.
Manage inventory planning, demand forecasting, replenishment and stock health across international markets.
Lead new market launches, including market research, product selection, pricing, compliance, and go-to-market execution.
Monitor business performance, prepare business reviews, and identify growth opportunities through data-driven insights.
Collaborate with Product, Marketing, Operations, Supply Chain, Finance, and Customer Experience teams to achieve business objectives.
Desired Candidate Profile
5-8 years of experience in D2C and E-Commerce business management.
Hands-on experience managing Shopify/D2C websites and international marketplaces (Amazon, Walmart, Target+, etc.).
Strong experience in Category Management, Inventory Planning, Demand Forecasting, and Pricing Strategy.
Hands-on experience in managing Meta Ads, Google Ads, and Marketplace Advertising, with a strong understanding of ROAS, CAC, CTR, CPC, Conversion Rate, and other performance metrics.
Experience in website merchandising, CRO, customer acquisition, and business analytics.
Exposure to launching and scaling international businesses in markets such as USA, UK, or UAE.
Strong commercial acumen with the ability to independently drive revenue, profitability, and business growth.
Experience in Kids, Baby, Fashion, Apparel, or Consumer Goods will be preferred.
Preferred Companies
FirstCry, R for Rabbit, Hopscotch, Babyhug, Snitch, The Souled Store, Bewakoof, Libas, Mamaearth, Wakefit, Zouk, Aditya Birla Fashion, Reliance Retail, Landmark Group, Decathlon, or similar D2C/Fashion/Consumer brands.
Mandatory Skills
Shopify / D2C Website Management | International E-Commerce | Amazon Global / Walmart / Target+ | Category Management | Inventory Planning | Demand Forecasting | Performance Marketing | Website Merchandising| Conversion Rate Optimization (CRO) | Pricing & Promotions |Product Launches | Business Growth / Revenue Management| International Market Expansion (USA, UK, UAE)
Avoid Shortlisting Profiles With Only
Amazon Account Management
Seller Support
Vendor Operations
Catalog Management
Listing Management
Marketplace Operations (without D2C ownership)
Customer Success / Account Coordination