E-commerce Assistant Manager

Key responsibilities

Commerce Strategy & Campaign Monitoring

• Commercial Strategy: Formulate and execute e-commerce strategies to drive platform revenue, increase average order value (AOV), and improve overall conversion rates (CR).
• Real-Time Campaign Monitoring: Track and evaluate live promotional campaigns, seasonal sales, and limited product drops on-site to ensure campaign mechanics, discount rules, and payment gateways function seamlessly.
• Campaign Post-Mortems: Analyze campaign performance metrics against commercial targets to evaluate ROI and provide data-driven recommendations for future sales initiatives.

Google Analytics Tag Tracking & Technical Analytics

• Tracking Architecture: Design, implement, and maintain the end-to-end web tracking setup via Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Event & Conversion Mapping: Define and audit custom GA tags, triggers, and dimensions for critical e-commerce behaviors (e.g., product impressions, add-to-cart actions, checkout funnel steps, promo code applications, and loyalty interactions).
• Data Integrity & Debugging: Conduct regular tracking audits to identify and resolve data discrepancies, tag fires, or attribution breaks, collaborating with IT/web developers when necessary.

E-Commerce Performance Reporting & Insights

• Performance Dashboards: Build, automate, and maintain weekly/monthly e-commerce performance reports detailing site traffic, purchase funnel conversion, checkout drop-off rates, product category yields, and search query trends.
• Actionable Reporting: Translate raw web data into clear executive summaries and operational insights to inform inventory planning, UI/UX improvements, and merchandising adjustments.
• Conversion Rate Optimization (CRO): Utilize behavioural data and site heatmaps to pinpoint conversion bottlenecks and recommend A/B testing strategies.

CRM Team Collaboration

• CRM Alignment: Work directly with the CRM team to translate retention strategies and audience segmentations into dynamic on-site experiences, personalized banners, and exclusive VIP landing pages.
• Loyalty Mechanics: Ensure seamless technical execution of CRM-driven loyalty perks.

Team Leadership & Process Optimization

• People Management: Direct, mentor, and foster the professional growth of a small team of e-commerce operations specialists, setting clear KPIs and ensuring high execution standards across daily store tasks.
• Workflow & SOP Development: Establish, refine, and enforce Standard Operating Procedures (SOPs) for catalog setup, promotional deployment, tracking setup, and technical QA to drive operational excellence and eliminate store errors.

Requirements

• Bachelor’s degree in Business, Marketing, eCommerce, Digital Marketing, or related discipline
• 5-7+ years of direct-to-consumer e-commerce experience (luxury retail or premium consumer goods preferred)
• Proven track record in planning online promotions, seasonal sales calendars, and operational campaign execution
• Hands-on experience supervising junior operations staff or leading operational workflows
• Strong knowledge of GA4, Google Tag Manager (GTM), custom event tracking, and e-commerce conversion funnel mapping
• Hands-on experience with e-commerce CMS platforms and catalog/inventory setups
• Strong hands-on experience in e-commerce operations, store troubleshooting, and SOP creation
• Strong business sense paired with excellent analytical mindset, detail orientation, and problem-solving skills
• Able to manage multiple projects in a fast-paced environment
• Proficient written and spoken communication skills in English and Chinese