E commerce- Business Development Manager

Job Scope

• Responsible in managing ecommerce B2B, C2C and B2C Accounts

• Provide support to drive both sell in and sell out from the new channels beyond Pureplay and Direct Marketplace

Job Responsibilities

1. Develop and Execute Social Commerce Strategies

• Design and implement full-funnel social commerce strategies to drive eCommerce growth—from awareness to conversion and advocacy.

• Lead sales and engagement activities across social commerce platforms, including TikTok Shop and our own live commerce channel.

• Explore and support onboarding of emerging channels and new initiatives aligned with brand strategy.

2. Content Creation and Management

• Develop, curate, and manage engaging, conversion-driven content across relevant platforms.

• Ensure content alignment with brand guidelines, emphasizing product features and USPs.

• Conduct competitive research and track emerging trends to optimize content direction and creative execution.

3. Performance Analysis

• Perform in-depth analysis of campaign and platform performance, including metrics like page views, conversion rates, and social-driven sales.

• Evaluate the effectiveness of promotion schemes and adjust strategies to hit commercial KPIs.

• Report on performance insights and propose data-driven action plans.

4. Collaboration and Relationship Management

• Work cross-functionally with internal stakeholders: E-commerce CX, Performance Marketing and Brand team for campaign execution and stock planning.

• Build and maintain relationships with local MCNs, content creators, and partners to co-develop impactful content and livestreams.

• Ensure alignment across channels to maintain cohesive brand messaging.

5. Key Account & Platform Stakeholder Management

• Build and sustain strong partnerships with platform partners including TikTok Shop, Shopee Live/Video and enablers.

• Represent the brand in meetings and business reviews; align on priorities and co-develop platform campaigns and exclusive promotions.

• Act as the main point of contact for all platform-related execution.

6. Commercial Strategy & Client-Centric Solutions

• Develop commercial plans for each key platform/channel in alignment with brand priorities.

• Lead in planning monthly commercial activities for all platforms in charge and manage spending according to the planned budget.

• Monitor and control commercial spend to ensure alignment with ROI and campaign objectives.

• Identify channel-specific needs and provide tailored solutions to drive platform penetration and brand visibility.

• Proactively propose new growth opportunities based on industry trends, shopper behavior, and internal learnings.

7. Operational Execution & Internal Alignment

• Liaise with internal teams (Supply, Ops, Finance) to ensure campaign readiness, stock availability, and smooth end-to-end execution.

• Coordinate inbound order planning with eCommerce Officer and supply team to support campaign sell-through.

• Address operational issues in a timely manner and ensure resolution with minimal impact to performance.

8. Reporting and Strategic Recommendations

• Prepare regular reports and presentations for direct manager and leadership team.

• Use performance data to identify gaps, recommend solutions, and communicate strategic initiatives clearly and effectively.

• Maintain accountability for KPIs and propose optimizations proactively.

9. Other Tasks

• Support additional tasks and initiatives related to social commerce or business development as assigned by management.

Job requirements

• Proven record of driving a successful business through sales or marketing with strong relationship management and negotiation skills.

• Hands-on experience with eCommerce.

• Significant independent responsibility with a strong bias for action/ entrepreneurial spirit.

• Strong analytical and data-mining aptitude; ability to use data to develop and support decisions.

• Strong interpersonal skills, able to independently lead & motivate internal cross-functional teams.

• 3-5 + years relevant experience in related category.

• Bachelor's degree with a focus on Business, Marketing, Economics, or Operations.

• Proactive self-starter. Able to keep managers informed of progress as appropriate.

• Highly organized with ability to prioritize. Must be able to manage time effectively in a challenging environment.

• Strong influencing and interpersonal skills – able to manage conflict and resistance

• Decisive – able to identify and focus on key issues

• Commitment and can-do attitude

• Possess RB – Values – Achievement, team-spirit, Entrepreneurship, Ownership and Responsibility