E-Commerce Business Manager

Join Our Team as an E-Commerce Business Manager – Drive the Future of Health & Wellness Commerce!

Join us and play a key role in shaping the future of FITNÈ and HOTTA, two trusted brands that have been part of consumers' lives for more than 4 decades.

As one of Thailand's leading Health & Wellness companies, we are looking for a commercially driven E-Commerce Business Manager to accelerate our digital commerce business and build the next growth engine for our brands.

In this role, you will lead and grow our ecosystem across our Brand Online Stores (Brand.com), multiple marketplace platforms, social commerce, CRM, and future B2C/D2C digital commerce opportunities. We're looking for someone who thinks beyond marketplace operations and is excited by the challenge of driving sustainable online growth, creating exceptional customer experiences, and building long-term consumer relationships.

Ready to help shape the future of Health & Wellness e-commerce? Let's grow together.

Your Key Responsibilities

1. Business Growth & Channel Strategy

• Own and drive sales performance across all B2C e-commerce channels, including Brand Online Stores (Brand.com), Shopee, Lazada, TikTok Shop, and emerging digital commerce platforms.
• Develop annual business plans, growth strategies, and channel roadmaps to achieve revenue and profitability objectives.
• Identify new business opportunities, consumer trends, and digital commerce innovations to accelerate sustainable growth.
• Monitor key performance indicators and recommend actions to optimize commercial performance.

2. Marketplace & B2C/D2C Business Management

• Lead the overall performance of the company's owned online store and marketplace channels, ensuring a seamless customer experience and strong commercial results.
• Define channel strategies for assortment, pricing, promotions, merchandising, and customer acquisition.
• Continuously improve website performance, conversion rates, and customer journey across all online stores.
• Collaborate with relevant teams to enhance shopping experience, customer satisfaction, and online reputation.

3. Commercial Planning & Campaign Management

• Lead the planning and execution of promotional campaigns.
• Partner with Marketing and Communication teams to develop effective promotional strategies and maximize return on investment.
• Coordinate with Supply Chain and Fulfilment Operations teams to ensure inventory availability and flawless execution.
• Conduct post-campaign reviews and identify opportunities for continuous improvement.

4. Customer Growth & CRM

• Develop customer acquisition, retention, and reactivation strategies across all online channels.
• Support and enhance CRM, loyalty, membership, and customer engagement programs.
• Leverage data and consumer insights to increase repeat purchase rates and customer lifetime value.
• Work closely with digital marketing teams to optimize media effectiveness and customer conversion.

5. Data Analytics & Business Insights

• Monitor and analyze key business metrics including Sales, GMV, Traffic, Conversion Rate, Average Order Value (AOV), ROAS, Customer Acquisition Cost (CAC), and Repeat Purchase Rate.
• Prepare monthly business reviews and performance reports for management.
• Translate data into actionable insights and strategic recommendations.
• Track competitor activities, market trends, and best practices within the e-commerce landscape.

6. Partnership & Stakeholder Management

• Manage relationships with marketplace partners, agencies, enablers, and technology providers.
• Build strong partnerships with platform representatives to unlock growth opportunities and campaign support.
• Collaborate cross-functionally with Marketing, Communication, Supply Chain, Fulfillment, Customer Service, Finance, and IT teams to ensure business success.

7. Team Leadership & Development

• Lead, mentor, and develop team members to achieve business objectives.
• Foster a culture of ownership, collaboration, continuous learning, and high performance.
• Identify opportunities to improve processes, systems, and operational efficiency.
• Drive capability building within the e-commerce team to support future business growth.

Qualifications

• Bachelor's or Master's Degree in Marketing, Business Administration, E-Commerce, Digital Business, or related fields.
• Minimum 3 years of experience in E-Commerce, Marketplace Management, Digital Commerce, Online Retail, or related fields.
• Proven experience managing business performance on Shopee, Lazada, TikTok Shop, Brand.com, or equivalent digital commerce platforms.
• Strong commercial acumen with experience driving revenue growth and business performance.
• Excellent analytical skills with the ability to interpret data and make sound business decisions.
• Strong project management, leadership, and stakeholder management capabilities.
• Excellent communication and presentation skills.
• Comfortable working in digital and cloud-based environments such as Microsoft 365, analytics tools, and marketplace platforms.
• Experience in FMCG, Health & Wellness, Beauty, Consumer Goods, or Retail industries will be an advantage.

Bonus Points If You Have:

• Experience managing e-commerce P&L or channel profitability.
• Experience leading teams and developing talent.
• Experience with CRM, customer loyalty, and retention programs.
• Experience working with marketplace enablers or performance marketing agencies.

What Success Looks Like in This Role

1. Grow sales and profitability across all e-commerce channels.
2. Strengthen the market position of FITNÈ and HOTTA across leading marketplaces.
3. Improve customer retention, repeat purchase, and lifetime value.
4. Build scalable e-commerce capabilities to support marketing direction and long-term business growth.

Why You'll Love Working With Us:

🚀 High Impact Role

• Take ownership of a fast-growing and strategically important business channel.

🌟 Shape Leading Brands

• Help grow FITNÈ and HOTTA, two well-established brands trusted by consumers for decades.

💡 Entrepreneurial Culture

• Work in an environment that encourages initiative, innovation, and new ideas.

📈 Growth Opportunities

• Develop your leadership capabilities and grow your career with a business that continues to invest in digital transformation.

Ready to build the future with us?
We're looking for ambitious and driven individuals who are passionate about Health & Wellness, digital commerce, and business growth. If you're ready to take ownership, lead meaningful initiatives, and make a real impact, we'd love to hear from you. Join us and help shape the next chapter of FITNÈ and HOTTA's digital success story.