E-Commerce Channel Development Supervisor

Job Summary: 
Own the performance, optimization, and continuous improvement of the company’s e-commerce websites, including site development, enhancements, and strategic initiatives.

Act as the key bridge between business teams, internal IT, and external vendors to ensure the website and its integrated systems—including OMS/WMS, ERP, payment gateways, and Others operate reliably and efficiently.

Drive ongoing improvements in site performance, conversion, customer experience, system stability, and operational efficiency through new technologies, system enhancements, maintenance, and workflow automation.

Key Responsibilities

Website Management & Optimization

• Champion Website Development & Continuous Improvement 
  Lead the implementation, testing and integration of new website features, third-party apps and platform enhancements to improve functionality, operational efficiency and customer experience.

• Customize the storefront: Customize themes, sections, checkout and app integrations on Shopify.

• CMS page customization: Apply basic HTML and CSS to design and customize CMS pages on Shopify.

• Platform administration: Manage store settings, staff roles and permissions, markets, shipping, tax and payment configuration.

• Campaign & Promotion readiness: Set up and test promotions, discount logic and landing pages; prepare the site for peak campaigns (e.g., 9.9, 11.11, 12.12, payday sales).

Website Performance, Monitoring & Optimization

• Monitor & optimize performance: Monitor website speed, error logs, analytics and overall system health to ensure stability and uptime; proactively identify gaps and implement improvements.

• Traffic & Capacity monitoring: Monitor bandwidth usage and web traffic patterns to ensure optimal performance, especially ahead of high-traffic campaigns.

• Core Web Vitals & mobile experience: Improve page load, mobile usability and Core Web Vitals scores.

• Conversion rate Optimization : Analyze the funnel (Product page → cart → checkout) and run A/B tests and UX improvements to lift conversion and reduce cart abandonment.

• Technical SEO : Maintain site structure, metadata, sitemaps, redirects and structured data.

Cross-Functional Collaboration & Support

• Partner with marketing, operations, customer service, Central IT and internal teams to ensure clear communication on website support, issue resolution and timely delivery of projects and enhancements.

Project Management & Partner Collaboration

• Drive enhancement & Strategic initiatives:  
  Lead e-commerce enhancements and strategic initiatives, managing the end-to-end lifecycle from scope definition and requirements gathering through testing, deployment, and go-live. Track project progress, timelines, milestones, and risks, while providing regular updates to business owners and key stakeholders to ensure alignment and successful delivery.

• Collaborate with partners: Work closely with website outsource vendors, internal IT, external developers and third-party partners to deliver reliable solutions, seamless integrations and long-term platform scalability.

• Requirements & specifications: Translate business needs into clear requirements (BRD / user stories) for vendors and developers.

Team Enablement & Knowledge Management

• Technical guidance & team support: Guide team members on website administration, platform tools, content management, system configuration and troubleshooting best practices; promote knowledge sharing.

• User training : Train business users on new features, apps and tools after each rollout.

Reporting & Performance Tracking

• Report monthly on website health (uptime, speed, incidents), project status and costs (apps, licenses).

• Present data-driven insights and improvement recommendations to management.

Qualifications & Skills

• Strong website management and technical background, with hands-on experience in website administration, e-commerce platforms, APIs, and system integrations. Experience with Shopify is a plus.

• Solid knowledge of web E-commerce performance optimization, troubleshooting, and analytics tools.

• Experience in CRM, Automation, AI adoption, or personalization technologies is highly desirable.

• Proven ability to evaluate, adopt, and implement new digital tools and innovations.

• Solid understanding of digital marketing channels (SEO, PPC, social, email marketing).

• Excellent problem-solving, process enhancement, and project management skills, with strong collaboration and communication abilities, a self-driven and adaptable mindset, and a commitment to continuous improvement.

• Proactive and business-minded, with the ability to identify opportunities for both technical improvements and growth initiatives.

• Clear verbal and written communication skills in Thai and English.