E-Commerce Creative & Conversion Designer

Frankies Auto Electrics & Car Audio

We’re not looking for someone who just makes things look good.

We’re looking for a designer who makes people stop, click and buy.

Frankies Auto Electrics & Car Audio is looking for an Ecommerce Creative & Conversion Designer to help us build a significantly stronger online retail business.

You’ll work across ecommerce, paid advertising and digital creative — turning automotive products, offers and ideas into high-converting customer experiences.

THE MISSION

Your job is simple:

Make our ecommerce creative perform better.

That means improving everything between someone seeing Frankies for the first time and becoming a customer.

You’ll create and improve:

• Meta and social advertising creative
• Ecommerce product imagery
• Product pages and collection pages
• Landing pages
• Promotional campaigns
• Website banners and merchandising
• Email and campaign graphics
• Product comparison and feature graphics
• Video concepts, hooks and storyboards
• Offers, bundles and upsells
• Mobile-first conversion experiences

But output alone isn’t the goal.

Revenue is.

HOW YOU THINK

You understand that great ecommerce design sits at the intersection of:

Creative × Psychology × Data × Speed

You can take a product that looks ordinary and find the reason someone should care about it.

You know how to turn features into benefits.

You understand hierarchy, attention, trust, friction, social proof, urgency and buying intent.

You can look at an ad and ask:

Why would someone stop scrolling?

You can look at a product page and ask:

What is stopping someone from buying?

And when something doesn’t perform, you don’t defend the design.

You test another idea.

WHAT YOU’LL DO

You’ll work closely with the Frankies team to:

Create performance advertisingDevelop static, carousel and video-first concepts designed for paid social and ecommerce acquisition.

Build better product experiencesTransform technical automotive products into clear, compelling pages customers can understand quickly.

Improve conversionIdentify weak points across landing pages, product pages, offers and merchandising, then design better solutions.

Develop creative anglesFind new hooks, problems, benefits, comparisons, demonstrations and reasons-to-buy for our products.

Test relentlesslyCreate variations quickly and use actual performance data to determine what deserves to scale.

Build the Frankies brandCreate a consistent visual system that makes Frankies instantly recognisable while still allowing us to move fast.

WHAT WE CARE ABOUT

We care less about where you studied and more about what you can produce.

You should have strong capability in ecommerce and digital design, excellent visual judgement, an understanding of direct-response creative and the ability to execute quickly without sacrificing quality.

Experience with tools such as Figma, Adobe Creative Cloud, Shopify and modern AI creative tools is highly valuable.

Experience with automotive, 4WD, car audio or enthusiast products is useful — but not essential.

Curiosity is essential.

YOU’LL PROBABLY LOVE THIS ROLE IF…

You notice bad product pages.

You save great ads.

You study why certain offers work.

You’d rather test five strong concepts than spend a week polishing one.

You understand that beautiful creative that doesn’t sell isn’t successful ecommerce creative.

You want ownership instead of waiting for someone to tell you exactly what to do.

And you want your work connected to an actual commercial result.

THE STANDARD

We’re looking for someone who is:

Fast. Commercial. Creative. Curious. Accountable.

You should be comfortable having your work measured.

Some ideas will win.

Some will fail.

That’s part of the job.

What matters is how quickly we learn and how much better the next iteration becomes.

HOW TO APPLY

Don’t send us a generic cover letter.

Show us what you can do.

Send:

1. Your portfolio.
2. Three pieces of ecommerce or advertising creative you’re most proud of.
3. One example where your work improved a measurable commercial result, if you have one.
4. A short teardown of one thing you would improve on the Frankies ecommerce experience and why.

Frankies Auto Electrics & Car Audio

Build creative people notice.

Build experiences people trust.

Build things that sell.