E-Commerce Creative Specialist

E-Commerce Creative Specialist

Baby Trend | Department: E-Commerce

About the Role

Baby Trend is seeking a creative, organized, and detail-oriented E-Commerce Creative Specialist to support our growing e-commerce business, with a primary focus on TikTok Shop. This role oversees day-to-day creative operations, including coordination with external content partners, social media publishing, and creative performance analysis to improve engagement and sales.

The ideal candidate understands TikTok trends, recognizes effective short-form content, and can independently manage multiple creative projects.

Key Responsibilities

• Creative production: Coordinate with agencies, UGC creators, and production partners; manage briefs, schedules, deliverables, and revisions.
• Creative quality: Review videos for accuracy, quality, brand alignment, and platform suitability; research trends and new content concepts.
• Content publishing: Manage calendars and publish optimized short-form content, including captions, hashtags, and product tags.
• Asset management: Maintain an organized creative library and support social media or community engagement as needed.
• Performance optimization: Track views, engagement, clicks, and attributed sales; identify winning creative approaches and recommend improvements.
• Cross-team collaboration: Support TikTok Shop and GMV Max creative initiatives, communicate with partners, and report production progress and results.

Required Qualifications

• Experience in social media marketing, content management, creative production, or a related field.
• Strong understanding of TikTok, short-form video trends, and user-generated content (UGC).
• Excellent organization, communication, and project management skills; ability to manage deadlines independently.
• Sound creative judgment and ability to provide clear, constructive feedback.

Preferred Qualifications

• Experience with TikTok Shop, Seller Center, affiliate content, or GMV Max.
• Experience working with external creative agencies or content creators.
• Familiarity with e-commerce analytics, basic video editing, or graphic design.

What Success Looks Like

• High-quality content is delivered and published consistently and on schedule.
• Creative workflows and assets remain organized and easy to manage.
• Content performance insights inform ongoing improvements and testing.
• Day-to-day creative execution runs smoothly and supports e-commerce growth.