E Commerce D2C Manager

About us

PT Uni-Charm Indonesia Tbk is a leading consumer products company dedicated to delivering high-quality personal care and hygiene solutions to Indonesian consumers. With a strong commitment to innovation and customer satisfaction, we have established ourselves as a trusted brand in the market. Our mission is to enhance the quality of life for our customers through innovative products and exceptional service. We foster a dynamic workplace culture that values collaboration, creativity, and continuous improvement.

About the role

We are seeking an E-Commerce D2C Manager to join our Sales and New Business Development team in South Jakarta, Jakarta on a full-time basis. This is a strategic position that will drive direct-to-consumer growth and digital transformation for PT Uni-Charm Indonesia Tbk. You will be responsible for developing and executing comprehensive e-commerce and direct-to-consumer strategies that maximise market penetration, increase brand awareness, and drive revenue growth through online channels. This role is critical to expanding our presence in the rapidly growing digital consumer market and represents a significant opportunity to shape the future of our business in the online space.

Key responsibilities

Develop and implement comprehensive e-commerce and D2C strategies aligned with company objectives and market opportunities

• Build, manage, and optimize the Unicharm Indonesia D2C Shopify storefront; set up product pages, collections, navigation, and checkout flows
• Maintain site health: fix broken links, update banners and landing pages, manage app stack, and ensure mobile-first UX standards
• Coordinate with developers or Shopify partners for custom feature builds; manage app subscriptions, theme updates, and plugin integrations
• Oversee end-to-end order flow: fulfillment, returns, and refunds; liaise with logistics and 3PL partners to ensure SLA compliance
• Maintain inventory accuracy on Shopify; coordinate stock replenishment with Supply Chain team; set up low-stock alerts
• Monitor and resolve customer complaints related to orders, delivery, and product quality; escalate to relevant teams when needed
• Plan and execute D2C campaigns: promo mechanics, discount codes, bundle offers, and landing pages aligned to key campaign moments
• Manage email and WhatsApp marketing flows (welcome, abandoned cart, post-purchase); brief CRM or agency on content and segmentation
• Coordinate paid media for D2C (Meta, Google) with agency or internal team; review ad performance and align with site traffic and conversion data
• Track and report D2C KPIs: sessions, conversion rate, AOV, ROAS, revenue, and new vs. returning buyer ratio; build monthly performance reports
• Conduct A/B tests on landing pages, product page layouts, and checkout flow; document results and implement winning variants
• Monitor competitor D2C sites and market trends; provide monthly insights and recommendations to division head
• Align with Brand team on D2C content, visual assets, and campaign messaging; brief creative agencies on landing page and banner requirements
• Collaborate with Supply Chain and Finance on pricing accuracy, stock availability, payment gateway reconciliation, and tax compliance
• Coordinate with ECTM division (Shopee/TikTok) to align pricing, promotions, and product launches across channels; ensure D2C is not cannibalized by marketplace
• Represent D2C channel in monthly business reviews; present performance, key wins, and roadmap to senior stakeholders

What we're looking for

• Bachelor's degree in Business, Marketing, Commerce, or a related field
• Minimum 5 years of experience in e-commerce, direct-to-consumer operations, or new business development
• Proven track record of successfully launching and scaling D2C brands or digital channels
• Hands-on expertise in Shopify setup, theme customization, app integration, and basic coding (Liquid/HTML/CSS), combined with strong operational discipline in managing inventory syncing, order fulfillment, logistics integrations, and cross-functional alignment with Operations and Finance.
• Strong capabilities in full-funnel marketing (Meta/Google Ads, CRM/retention, platform promotions) and analytics (GA4, Shopify Analytics), using data and CRO/UX-UI principles to connect ad performance to on-site conversion outcomes and balance D2C versus marketplace pricing dynamics.
• Proactive and articulate communicator capable of managing technical briefs for third-party developers, maintaining brand standards, resolving customer issues under pressure, and confidently presenting strategic insights and recommendations to senior management.

What we offer

We are committed to supporting our employees' growth and wellbeing. PT Uni-Charm Indonesia Tbk offers competitive compensation packages that reflect market rates and your contribution to the organisation. We provide opportunities for professional development, including training programmes and career advancement pathways that enable you to develop your skills and advance your career within our company. Our workplace culture emphasises collaboration, innovation, and continuous improvement, creating an environment where you can thrive. We also offer work-life balance initiatives and employee wellness programmes that prioritise your health and overall wellbeing. We encourage applications from all qualified candidates and welcome discussions about flexible arrangements that may support your individual needs.