E-Commerce Digital Marketing Executive

About the role

This role involves managing and optimizing marketing budgets across e-commerce marketplaces such as TikTok Shop, Lazada, and Shopee to maximize sales performance, ROAS, ROI, and overall marketing efficiency. You will plan, execute, and optimize performance-driven online campaigns, including key sales events, promotional campaigns, and product launches.

Key responsibilities

• Manage and optimize marketing budgets across e-commerce marketplaces (e.g. TikTok Shop, Lazada, Shopee) to maximize sales performance, ROAS, ROI, and overall marketing efficiency.
• Plan, execute, and optimize performance-driven online campaigns, including key sales events, promotional campaigns, product launches, and always-on activities.
• Monitor and analyze daily campaign performance, including traffic, impressions, clicks, CTR, conversion rate (CVR), orders, sales, AOV, and other key performance indicators to identify opportunities for optimization.
• Manage and optimize ROAS, ROI, CPAS, and CIR across campaigns and platforms, including budget allocation, bidding, targeting, and campaign adjustments to achieve business and efficiency targets.
• Analyze traffic and conversion performance by platform, campaign, product, and traffic source to identify performance gaps, growth opportunities, and key drivers of sales.
• Manage KOL / Creator performance for e-commerce campaigns, including influencer selection, content coordination, posting timelines, campaign tracking, and performance evaluation based on sales and efficiency KPIs.
• Work closely with E-Commerce, Content and Merchandising to ensure campaign readiness, including pricing, product assortment, stock availability, promotion setup, content, and campaign mechanics.
• Track, consolidate, and analyze performance data across platforms and campaigns, prepare regular performance reports, and provide actionable insights and recommendations to improve sales and marketing efficiency.
• Conduct post-campaign analysis to evaluate campaign performance, budget utilization, ROAS/ROI/CPAS, traffic and conversion results, identify key learnings, and apply insights to future campaigns.
• Identify performance trends and optimization opportunities through data analysis, competitor activities, platform trends, and customer behavior to support continuous improvement of e-commerce marketing performance.

About you

• Bachelor's degree in Marketing, Digital Marketing, E-Commerce, or a related field.
• 2–4 years of experience in E-Commerce, Digital Marketing, or Performance Marketing.
• Hands-on experience with TikTok Shop, Lazada, Shopee, or other e-commerce platforms.
• Strong understanding of ROAS, ROI, CPAS, CTR, CVR, and campaign performance analysis.
• Strong analytical, communication, and coordination skills.
• Good command of spoken and written English, with the ability to communicate effectively with regional and international teams.
• Proficiency in Excel or Google Sheets.
• Experience in KOL / Creator campaign management is a plus.