E-commerce/ Digital Marketing Manager

Key Duties & Responsibilities

E-Commerce

• Develop and implement e-commerce strategies to enhance company website and facebook performance, increase online sales, and grow the company’s digital presence
• Manage e-commerce platforms such as Shopee, Lazada and TikTok ensuring smooth day-to-day operations and optimal functionality resume
• Analyze website traffic and customer behavior to improve user experience, conversion rates, and sales funnels
• Coordinate with other marketing team and MIS to execute digital marketing campaigns, optimize SEO/SEM, and integrate technologies that enhance the online shopping experience
• Monitor competitors and market trends in e-commerce platforms to maintain a competitive edge
• Oversee customer service and satisfaction, ensuring prompt resolution of queries and high-quality support
• Manage budgets and financial plans, track expenses, and ensure profitability of online channels
• Lead and supervise e-commerce teams, including developers, designers, live sellers and content creators, providing guidance and performance feedback
• Generate reports for senior management on performance metrics, sales trends, and strategic recommendations

New Product Development

• Conducting market research in the trade to identify new product opportunities and track competitor activity.
• Collaborating with cross-functional teams to ensure on-time, compliant product launches.
• Managing project timelines, budgets, and profitability targets.
• Monitoring post-launch performance and recommending improvements.
• Presenting business cases and updates to senior management while mentoring team members.
• Coordinate with suppliers to ensure product specifications and quality are met.