E-Commerce Director

About the role

The E-Commerce Director is responsible for leading the company's online sales strategy and driving sustainable business growth across all e-commerce channels, including marketplaces, brand.com, social commerce, and quick commerce. This role oversees commercial planning, digital marketing collaboration, pricing strategy, promotional campaigns, customer experience, and team leadership to maximize revenue, profitability, and market share.

Key responsibilities

• Develop and execute the overall e-commerce strategy aligned with the company's business objectives.
• Drive sales growth and profitability across all online channels, including Shopee, Lazada, TikTok Shop, Brand.com, and other emerging platforms.
• Manage and optimize commercial performance, including sales, gross margin, traffic, conversion rate, AOV, and customer acquisition.
• Lead annual business planning, sales forecasting, budgeting, and performance analysis.
• Develop pricing, promotional, assortment, and campaign strategies to maximize business performance.
• Collaborate with Marketing, Brand, Trade Marketing, Supply Chain, Customer Service, Finance, and IT to ensure seamless execution.
• Strengthen relationships and negotiate strategic partnerships with key marketplace platforms and external agencies.
• Monitor market trends, competitor activities, and consumer insights to identify new business opportunities.
• Ensure excellent customer experience through efficient operations, fulfillment, and after-sales service.
• Build, coach, and develop a high-performing e-commerce team.

About you

• Bachelor's degree or higher in Business Administration, Marketing, Digital Marketing, E-Commerce, or related fields.
• Minimum 8–10 years of experience in E-Commerce, Digital Commerce, or Commercial Management, with at least 3–5 years in a leadership role.
• Experience in FMCG, Beauty, Personal Care, Skincare, Healthcare, Oral Care, or Cosmeceutical industries is highly preferred.
• Strong knowledge of marketplace ecosystems such as Shopee, Lazada, TikTok Shop, and omnichannel commerce.
• Proven track record of driving online sales growth and achieving commercial targets.
• Strong analytical skills with experience using business performance metrics and data-driven decision making.
• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Experience managing P&L, budgeting, and commercial planning.
• Strong project management and cross-functional collaboration skills.
• Good command of both Thai and English.