E-Commerce Executive (ADs)

Job Description: E-Commerce Executive – PPC Ads Location: Mumbai

Department: E-Commerce & Digital Marketing

Employment Type: Full-Time

About The Role We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.
• Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.
• Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.
• Conduct keyword research and competitor analysis to improve campaign performance.
• Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.
• Manage advertising budgets and ensure efficient spend allocation.
• Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.
• Coordinate with marketplace account managers for promotional opportunities and ad support.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
• 2–4 years of experience in PPC advertising for e-commerce or D2C brands.
• Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.
• Experience in the skincare, beauty, or FMCG industry is preferred.

Key Skills

• PPC Campaign Management
• Amazon & Marketplace Advertising
• Google Ads & Meta Ads
• Performance Marketing
• ROAS & ACOS Optimization
• Keyword Research
• Data Analysis & Reporting
• Budget Management
• MS Excel / Google Sheets
• Communication & Collaboration

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Advertising Cost of Sales (ACOS)
• Sales Growth
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Customer Acquisition Cost (CAC)
• Campaign ROI

What We Offer

• Opportunity to work with a fast-growing skincare brand.
• Performance-driven work environment with growth opportunities.
• Exposure to leading e-commerce marketplaces and digital advertising platforms.
• Competitive salary and performance incentives.

Skills: e-commerce,advertising,digital,ppc