E Commerce Executive

1. Role Objective
To ensure accurate, compliant, and conversion-driven product catalog management across all e-commerce channels (marketplaces and D2C), while maintaining alignment with medical device regulations, brand positioning, and business growth priorities.

This role is critical in enhancing product discoverability, ensuring zero-error listings, and enabling seamless coordination between Sales, Marketing, and Operations.

2. Role Context

• Managing catalog across Amazon, Flipkart, Q-Commerce platforms, and D2C website
• Handling a diverse medical consumables portfolio (e.g., ORS, hygiene, healthcare products)
• Operating in a high-accuracy environment where incorrect product information can impact compliance, customer safety, and brand trust
• Supporting a rapidly scaling e-commerce business

3. Key Responsibilities

A. Product Listing & Catalog Management

• Create, upload, and manage product listings across all marketplaces and D2C platforms
• Ensure 100% accuracy in:

a) Product titles and descriptions
b) Specifications (critical for medical usage)
c) Ingredients, usage instructions, and disclaimers

• Manage SKU mapping, variations, and parent-child relationships
• Ensure timely go-live of new SKUs aligned with product launches

B. Catalogue Optimization & Conversion Enhancement

• Optimize listings using SEO-driven keywords relevant to healthcare and consumer search behavior
• Improve product visibility through:

a) Keyword enrichment
b) Backend search terms
c) Structured content updates

• Coordinate with Marketing for:

a) Product images (clinical clarity + consumer appeal)
b) A+ content / enhanced brand content
c) Infographics explaining usage and benefits

• Continuously refine listings to improve conversion rate and customer understanding

C. Compliance & Quality Control

• Ensure all listings comply with:

a) Marketplace guidelines
b) Medical product labeling norms (where applicable)

• Validate critical information such as:

a) Expiry details (if required)
b) Usage instructions
c) Product claims (avoid overstatement)

• Identify and resolve:

a) Suppressed listings
b) Compliance flags
c) Content mismatches

D. Pricing, Promotions & Consistency

• Update pricing, discounts, and offers across all platforms
• Ensure uniformity of pricing and content across:

a) Amazon
b) Flipkart
c) Q-commerce platforms
d) D2C website

• Support campaign execution (festive sales, healthcare awareness campaigns, etc.)
• Minimize pricing errors and ensure real-time updates

E. Data Management & Reporting

• Maintain:

a) Master catalog sheets
b) Listing trackers
c) SKU-wise status dashboards

• Monitor key catalog health indicators:

a) Active vs inactive SKUs
b) Error/suppression rate
c) Content completeness

• Share periodic reports with E-commerce Head for decision-making
• Ensure version control and structured data management practices

4. Key Skills & Competencies

Functional Skills

• Strong hands-on experience in marketplace cataloging (Amazon, Flipkart mandatory)
• Understanding of healthcare/medical product listing nuances (preferred)
• Working knowledge of SEO for product listings
• Familiarity with bulk upload templates and backend tools

Behavioral Competencies

• High attention to detail (critical for medical category)
• Ownership mindset with accountability for accuracy
• Strong coordination and stakeholder management skills
• Ability to work under pressure and tight timelines

Technical Skills

• Advanced proficiency in MS Excel (mandatory)
• Basic analytical ability to interpret listing performance
• Familiarity with catalog tools / CMS / marketplace dashboards

5. Educational Qualification

• Graduate in any discipline
• Preferred: Marketing / E-commerce / Life Sciences background

6. Experience

• 2-4 years of relevant experience in e-commerce catalog management
• Prior exposure to healthcare / FMCG / medical devices will be an advantage