E-Commerce Executive

About the role

An E-Commerce Executive manages daily e-commerce operations across multiple platforms including Website, Shopee, TikTok Shop and other marketplaces, overseeing product listings, campaigns, sales performance and inventory management.

Key Responsibilities

• Manage daily e-commerce operations across Website, Shopee, TikTok Shop and other marketplaces.

• Upload and maintain product listings, including product titles, descriptions, pricing, images, stock availability and promotions.

• Plan and execute monthly campaigns, flash sales, vouchers, bundles and platform mega campaigns (e.g. 9.9, 10.10, 11.11).

• Monitor daily sales performance, traffic, conversion rate, average order value (AOV) and campaign performance.

• Coordinate with warehouse and operations teams to ensure orders are processed, packed and shipped within marketplace SLA.

• Monitor inventory and stock availability to minimise overselling, out-of-stock issues and order cancellations.

• Support TikTok/Shopee Live operations, including product selection, pricing, vouchers, live schedules and host coordination.

• Work closely with the graphic designer/marketing team on banners, product visuals, campaign assets and promotional content.

• Execute website merchandising, ensuring new arrivals, best sellers, promotions and key products receive strong visibility.

• Support CRM activities, including abandoned-cart campaigns, customer broadcasts, vouchers and customer re-engagement.

• Monitor marketplace health, including late shipment rate, cancellation rate, violations, ratings and customer complaints.

• Coordinate with customer service to resolve order, return, refund and product-related issues.

• Conduct competitor and pricing analysis to identify promotional and assortment opportunities.

• Prepare weekly/monthly e-commerce reports covering sales, campaign performance, stock movement and key KPIs.

• Support the E-Commerce Manager on sales growth initiatives, marketplace optimisation and other ad-hoc e-commerce projects.

Key KPIs

Sales Achievement | Conversion Rate | Traffic | AOV | Sell-Through | Order Fulfilment SLA | Cancellation Rate | Campaign Performance | Stock Availability | Marketplace Health