E-Commerce Executive

1. Marketplace Operations Management

• Manage all online marketplace activities, including store setup, product listings, pricing, content, and inventory across platforms such as Shopee, TikTok, Lazada, and other.
• Ensure product listings are accurate, SEO-optimized, and compliant with marketplace guidelines.
• Oversee order fulfillment, stock availability, and resolve escalations promptly to maintain service excellence.

2. Campaign Planning & Strategy

• Plan and execute monthly and mega campaigns (e.g., DoubleDay, PayDay, Brand Day).
• Develop campaign mechanics such as vouchers, bundles, add-on deals, GWP, and pricing strategies.
• Coordinate campaign timelines, assets, and submissions with marketplaces and internal teams.

3. Performance Marketing & Advertising

• Manage platform advertising channels.
• Optimize campaigns based on key metrics such as ROAS, conversion rate, and sales performance.
• Continuously refine keywords, creatives, and budget allocation to maximize results.

4. Store Performance & Growth

• Analyze store performance including traffic, conversion rate, and average order value (AOV).
• Identify growth opportunities and underperforming SKUs.
• Recommend improvements to product listings, pricing strategies, and promotional activities.

5. Digital Marketing & Channel Management

• Oversee digital marketing channels including PPC, SEO, Display, Affiliates, Email Marketing, and Social Media.
• Collaborate with marketing teams to enhance brand visibility and website performance.

6. Customer Experience & Livestream Management

• Manage customer service operations team to improve response time and buyer ratings.
• Oversee livestream team to drive sales and enhance brand engagement.

7. Data Analysis & Reporting

• Track key performance metrics (sales, traffic, conversion, ROI, etc.) and deliver actionable insights.
• Prepare monthly performance reports.
• Analyze campaign results and benchmark against competitors and market trends.

8. Platform & Partnership Management

• Liaise with marketplace account managers to explore new features, insights, and partnership opportunities.
• Secure campaign slots and maximize exposure during key campaigns.

9. Cross-Functional Collaboration

• Work closely with marketing, partner, merchandising, and finance teams to ensure operational efficiency.
• Ensure smooth coordination across departments for campaign execution and daily operations.

10. Ownership & Continuous Improvement

• Take full ownership of assigned platforms and KPIs with minimal supervision.
• Proactively identify issues and implement solutions quickly.
• Stay updated on industry trends, tools, and technologies to continuously improve performance.