E-Commerce Executive

Role Summary

The E-commerce Executive is responsible for managing day-to-day e-commerce operations across Shopee, TikTok Shop, and Lazada, with a focus on marketplace performance, live commerce, KOL/KOC and affiliate partnerships, digital advertising, and sales analytics.

This role works closely with internal stakeholders and external partners to drive online sales growth, optimize channel performance, and support the business target of achieving USD 250,000 in monthly GMV by May 2027.

Key Responsibilities:

1. Marketplace Management

• Manage and optimize marketplace stores, including product listings, pricing, promotions, vouchers, and product content.

• Monitor inventory availability and coordinate with warehouse and 3PL partners to maintain stock accuracy and minimize overselling.

• Oversee order processing, returns, cancellations, and customer service issues to support a positive customer experience.

• Plan and execute marketplace campaigns in line with the commercial calendar.

• Monitor store performance, customer ratings, service standards, and platform policy compliance.

2. Live Commerce Operations

• Plan and coordinate live-selling schedules across TikTok Shop and Shopee.

• Coordinate streamers and supporting teams, ensuring readiness of scripts, product information, promotional offers, and live-session materials.

• Monitor live-session performance, including hours, views, engagement, and sales, and maintain accurate records for reporting and payment processing.

3. KOL/KOC and Affiliate Management

• Coordinate with agencies and creators on talent selection, campaign deliverables, content schedules, and commercial terms.

• Facilitate contract coordination and approval processes with the GM and relevant HRBP, Legal, and accounting stakeholders.

• Coordinate product samples, campaign execution, and deliverable tracking.

• Monitor creator and affiliate performance and identify opportunities to improve campaign effectiveness and sales contribution.

4. Digital Advertising and Sales Growth

• Execute and optimize marketplace advertising campaigns within approved budgets.

• Monitor key performance indicators, including ROAS and CPA, and recommend optimization actions by product or SKU.

• Conduct competitor and market research covering pricing, product bundles, promotions, and content strategies.

• Identify opportunities to improve conversion rates, sales performance, and overall channel profitability.

5. Logistics and Payment Coordination

• Coordinate with third-party logistics (3PL) providers on shipment collection, delivery performance, failed deliveries, and returns.

• Work with Finance to reconcile cash-on-delivery (COD) collections and marketplace payouts.

• Follow up on operational discrepancies and support timely resolution.

6. Performance Reporting and Continuous Improvement

• Prepare daily and weekly reports covering GMV, order volume, average order value (AOV), return rate, advertising performance, and other relevant KPIs.

• Analyze performance trends, identify gaps against targets, and recommend practical action plans.

• Track the effectiveness of implemented initiatives and support continuous improvement in e-commerce operations.

Qualifications and Requirements :

• Thai Native and business-level English communication skills.

• 2–3 years of hands-on experience managing Shopee and/or TikTok Shop operations.

• Practical experience in live commerce, KOL/KOC coordination, affiliate marketing, and marketplace advertising.

• Strong analytical skills with proficiency in Excel or Google Sheets and the ability to translate data into actionable recommendations.

• Good organizational, coordination, and problem-solving skills, with strong attention to detail.

• Proactive, adaptable, and able to manage changing priorities in a fast-paced business environment.

• Experience in health and beauty, FMCG, or related consumer product industries is an advantage.

What We Offer :

• Competitive salary and performance-based bonus.

• Opportunity to contribute to the development and growth of the e-commerce business.

• Direct collaboration with the Country General Manager and cross-functional teams.

• A dynamic working environment with opportunities to develop commercial and digital commerce expertise.