E-commerce Executive – Webstore Operations & Optimisation

E-commerce Executive – Webstore Operations & Optimisation

Location: Sri Petaling Kuala Lumpur

Employment: Full-time | On-site

Monthly salary: RM5,000–RM7,000

Compensation: Basic salary + KPI performance bonus (底薪 + KPI 绩效奖金).

About the Role

This is a high-stakes, strategic ownership role designed for a "Market Architect" who understands that a webstore is not just a website, but a high-conversion sales engine. At CTG, our Webstore Executive is responsible for bridging the gap between product capability and market desire, ensuring that our digital presence across all English-speaking platforms, is structured for maximum trust, clarity, and commercial conversion. Your mission is to take absolute ownership of the storefront's performance and narrative. We are looking for a "battle-hardened" individual who has felt the grit of real business and can turn theoretical strategies into viable sales results.

Your Team

You will join a high-energy, proactive unit where we value ideas over instructions. You will collaborate with the Creative and Sales teams to ensure our brand narratives align with market psychology. We value high rationality and a "Founder's Mentality" in every decision.

Key Responsibilities

1. Product & Webstore Ownership:

• Develop a deep understanding of pricing logic and sales mechanics. Ensure product positioning is competitive and narratives are aligned with English-market customer expectations.

2. Content & Promotion Alignment:

• Plan and review all English-market content (Websites, Social Media, Off-site pages) to ensure campaign messaging communicates value, not noise.

3. Sales & Marketing Strategy:

• Execute product-led marketing strategies. Identify upsell, cross-sell, and bundling opportunities to improve AOV. Analyze sales performance to refine strategy based on real-time results.

4. Market Intelligence:

• Apply strong e-commerce fundamentals: Funnel optimization, CR drivers, and competitor monitoring. Ensure all strategies are commercially viable, not theoretical.

5. Customer Experience & Mobile-first Usability:

Improve page loading speed, navigation, product search and filtering. Simplify mobile browsing and checkout, and identify and resolve points where customers get stuck or abandon the purchase journey.

6. Reviews & Post-purchase Information:

Build and improve review collection, automated review invitations and review presentation. Make delivery tracking, returns/exchanges information and FAQs easy to find. Reduce negative experiences caused by order failures, unclear information and page errors.

7. Conversion Testing & Sales Growth:

Improve product pages, related-product recommendations, bundles and abandoned-checkout recovery. Analyse sales and traffic data, develop hypotheses, run tests and verify results through a continuous improvement cycle.

8. Brand Presentation & Visual Quality:

Maintain a professional, trustworthy storefront aligned with brand positioning. Keep layouts, spacing, image specifications and typography consistent across the site.

9. Efficient Store Operations & Documentation:

Automate repetitive back-office processes and enable non-technical colleagues to update content, list products and adjust campaigns. Maintain operating documentation and SOPs so day-to-day work does not depend on one person.

Requirements

• A degree in Engineering, Computer Science or a related field.

• Strong written English, clear internal communication and reporting skills.

• Ability to turn ambiguous or incomplete requests into practical, executable solutions.

• Strong self-learning ability, enthusiasm for technology and confidence using AI tools effectively.

• Commercial awareness: understand basic sales and traffic data and use it to propose improvements.

• Sound visual judgement and the ability to produce clean, professional work from a broad design direction.

• Basic understanding of e-commerce flows, HTML/CSS and structured operating procedures.

• Experience with Shopee, Lazada or similar e-commerce platforms is an advantage.

• Reliable execution against timelines, logical thinking, attention to detail and problem-solving ability.

Who We Are Looking For

• The Proactive Strategist: Someone who contributes ideas and doesn't wait for instructions.

• The Resilient Founder: Individuals who have seen the grit of business and are ready to apply those lessons to our brands.

• The Conversion Scientist: Obsessed with funnel optimization and market psychology.

What We Offer

• Brand Ownership: Lead the direction of our webstore with full autonomy.

• Growth Environment: A professional space that values your entrepreneurial experience and failed business lessons.

• Performance Impact: See your strategies directly move the needle on AOV and Conversion Rates.