E-Commerce Lead

Qualifications

1. Minimum of a bachelor's degree in Marketing, Business or a related field.
2. Minimum 3 years work experience in marketing or e-commerce, preferably in a executive/senior role in Personal care/beauty industry/FMCG or related field
3. Proven experience of managing e-commerce platforms such as Shopee, TikTok Shop and Lazada, as well as other marketplace
4. Experience to setting and monitoring Ads on shopee and tiktok (GMVmax or tiktok ads manager), end to end live streaming inhouse and optimize affiliate program
5. Experience to setting budget for ads, campaign, and strategic marketing programs
6. Proficient in ad strategies and ROAS (return on ad spend) analysis
7. Knowledge of how to optimise all features and tools on each platform (e.g. campaigns, promotions, vouchers, and ads).
8. Ability to register new stores, set up promotional campaigns and maximise sales potential on each e-commerce channel
9. Proficient in data analysis and report creation using Excel (pivot tables, formulas, and data visualisation).
10. Strong leadership, analytical, creative and communication skills when working across teams

Job Description

1. Responsible for optimizing store and product performance across all e-commerce platforms.
2. Organize, execute, and evaluate promotional campaigns, product bundling, and vouchers according to the marketing calendar.
3. Plan and schedule live streaming hosts, and monitor sales performance from live activities.
4. Analyze market data, sales trends, and competitors, and compile weekly and monthly reports on online store performance.
5. Collaborate with affiliate programs and influencer marketing to increase traffic and sales conversions.
6. Control and develop paid digital advertising (ads) strategies to achieve optimal ROAS targets.
7. Work with the marketing and creative teams to increase brand awareness and online sales performance.
8. Ensuring all e-commerce activities are in line with the company's business strategy and KPIs.