E-Commerce Lead

The E-Commerce Lead Thailand is a critical leadership role responsible for driving the total E-Commerce P&L and accelerating the digital commerce agenda in Thailand. Reporting to region (SEA) while driving strong strategic links with Thailand Leadership Team, you will co-create and execute a strategy that delivers long-term growth and achieve the market's Annual Contract (AC) targets.

Core Responsibilities

E-Commerce Strategy & Vision

• Drive Growth Strategy: Partner with the SEA E-Commerce Team and Thailand Leadership Team to deliver a 3-to-4-year strategic plan that unlocks growth and builds sustainable digital capabilities.
• End-to-End Management: Oversee B2C operations across pure players, quick commerce and social commerce platforms.
• Establish Center of Excellence (COE): Serve as the internal expert for Omni-channel accounts, transferring digital capabilities and insights to the offline and Modern Trade teams.
• Localize Insights: Adapt regional frameworks into relevant, high-impact campaigns tailored to Thailand's local market trends and consumer insights.

Customer & Partner Management

• Build Strategic Alliances: Form deep partnerships with local and regional e-tailers and platforms to expand the snack category's online presence.
• Lead Joint Business Planning (JBP): Create, propose, and align growth-driven annual JBPs and joint initiatives with key accounts.
• Optimize E-Commerce Operations: Drive strong partnerships with e-commerce enabler to ensure operational excellence.
• Enhance Social Commerce: Partner with the content team and TikTok Shop Partners (TSPs) to drive excellence across live streaming, affiliate management, and shoppable short videos.
• Maximize Media Efficiency: Partner with the CX and media teams to optimize media spend, maximizing both GMV and ROI.

Operational, Commercial & Content Excellence

• Execute the Flywheel: Translate high-level strategy into a commercial plan by driving discipline across the five key E-Commerce Flywheel components:

  • Assortment: Review and optimize product range, pricing, and portfolio architecture across all brands.
  • Availability: Ensure robust platform listings and stock availability, proactively closing supply gaps.
  • Content: Guarantee best-in-class product content, optimized search terms, and compliance. Execute social content excellence (live streaming, affiliates, and shoppable short videos).
  • Search & Media: Deploy organic and paid search campaigns while tracking ROI and media efficiency.
  • Activation: Design and execute annual commercial activation calendars in tandem with Marketing and Category Planning.

• Optimize E-Commerce Operations: Drive strong partnerships with e-commerce enablers to ensure operational excellence covering shop operations, demand forecasting accuracy, and last-mile delivery performance.

Financial & P&L Accountability

• Target Setting & Forecasting: Define annual and monthly targets for Net Revenue (NR), Promo Budget, Marketing Budget and Gross Margin.
• Budget & Spend Management: Build bottom-up forecasts, manage end-to-end budgets, and drive trade-spend efficiencies to guarantee a sustainable online P&L outlook.
• Performance Tracking: Monitor daily, weekly, monthly business performance and implement immediate course corrections against financial plans.

Leadership & Stakeholder Engagement

• Champion E-Commerce: Act as the digital champion to elevate the presence of E-Commerce across the Thailand organization.
• Develop Talent: Lead, mentor, and build a future-ready E-Commerce team capable of supporting eCommerce growth.
• Cross-Functional Collaboration: Foster strong ways of working and robust governance with cross-function (Brand, Consumer Experience, Sales, and Supply Chain)

Example of Benefits

Compensation & Financial

• Performance Bonus
• Provident Fund
• House Loan Support
• Referral Bonus

Health & Insurance

• Group Life Insurance, Healthcare Coverage (IPD & OPD), Dental Care Benefit
• Annual Medical Check-up, Employee Assistance Program (EAP)

Wellbeing

• Wellness Flexible Benefits for your Mind, Body and Connection (Including Relaxation, Physical Wellness, Sport Wear & Equipment Sport Club Membership, Personal Enhancement, Spa, Facial Beauty etc., Skills Upgrade Course and Pet Care.

Leave & Time Off

• 12 Days Annual Leave and 1 Day Birthday Leave
• Maternity and Paternity Leave and Benefits
• Hybrid Working 3 Days in Office , 2 Days WFH, Office Located at Q House Lumpini (MRT Lumphini 0 meter from MRT station) and Flexible Working Hour

Training & Development, Culture & Recognition Program and Family & Life Events

• Training & Development Program
• Company Product Twice a Year!
• Annual Company Outing Party & Workplace Activities