E-Commerce Lead

Do you have experience in e-commerce, direct-to-consumer trading or online retail within a consumer-focused business?

Can you demonstrate success in improving website performance, driving online revenue and optimising the customer journey?

Are you comfortable taking ownership of e-commerce operations, building processes and working closely with a founder in an evolving business?

The Opportunity

MacGregor Black is partnering with an ambitious, founder-led health and wellness business bringing a science-led approach to improving quality of life to market.

As the business prepares for its next stage of growth, it is looking to appoint an E-commerce Lead to establish and develop its direct-to-consumer channel, driving online performance while building the operational foundations required to scale.

This is an opportunity to take genuine ownership of the online business, working directly with the founder to identify commercial opportunities, optimise the digital customer experience and establish effective processes across website trading, stock management and fulfilment.

The successful candidate will play a pivotal role in shaping the e-commerce channel from the ground up, combining commercial ambition with operational excellence to support sustainable growth.

The Role

The E-commerce Lead will take responsibility for the performance and development of the direct-to-consumer channel, driving online revenue, improving conversion and ensuring the systems and processes supporting the customer journey operate effectively.

Key Responsibilities

• Take ownership of the e-commerce channel, driving online revenue growth and performance against commercial objectives.
• Monitor and analyse key metrics, including conversion rates, average order value, revenue and customer behaviour.
• Identify opportunities to improve website performance, increase conversion and maximise commercial returns.
• Manage day-to-day online trading, ensuring product content, pricing, promotions and availability are accurate.
• Oversee the online customer journey, from product discovery through to checkout and post-purchase experience.
• Work with technology providers and external partners to maintain website performance and resolve operational issues.
• Oversee stock visibility, order management and fulfilment processes, ensuring a reliable customer experience.
• Establish effective reporting, processes and ways of working to support the growth of the online business.
• Collaborate with the founder and wider marketing stakeholders to align e-commerce activity with broader commercial objectives.
• Identify opportunities to improve customer acquisition, retention and engagement through relevant digital initiatives.

Candidate Profile

• Experience in e-commerce, direct-to-consumer trading, digital commerce or online retail.
• A track record of improving online performance and delivering commercial growth.
• Strong analytical skills, with the ability to translate performance data into actionable insights.
• Understanding of website optimisation, digital merchandising and customer experience.
• Experience overseeing operational processes, including inventory, order management and fulfilment.
• Confidence working with e-commerce platforms, technology providers and external partners.
• The ability to establish processes and improve operational efficiency within a growing business.
• Experience within premium consumer, beauty, wellness, lifestyle or digital-first brands would be advantageous.
• A hands-on, entrepreneurial approach, with the ability to balance strategic thinking and practical execution.

Personal Attributes

• Commercially minded and motivated by driving growth.
• Analytical, organised and detail oriented.
• Proactive, adaptable and comfortable taking ownership.
• Customer focused, with a commitment to delivering an excellent online experience.
• Practical and solutions driven, with the ability to resolve challenges and improve processes.
• Collaborative and confident working directly with a founder and external partners.
• Motivated by the opportunity to build and develop an e-commerce channel from the ground up.

Package

Competitive package commensurate with experience.

For more information, contact Jessica Murphy