E-Commerce Manager

E-Commerce Manager

Role Overview

SLICE is a wellbeing movement and food platform that brings together chef-led creativity and science-backed nutrition. Guided by the belief that food is medicine, SLICE makes nourishing choices inspiring, accessible, and convenient across physical and digital channels.

The E-Commerce Manager owns the commercial performance and end-to-end customer experience across SLICE's digital channels. This is a strategic and hands-on role that translates our brand, products, and nutrition principles into a seamless journey - from discovery and purchase through delivery, repeat orders, and long-term loyalty.

Key Responsibilities

E-Commerce Strategy & Revenue Growth

Own and execute the e-commerce roadmap and trading calendar across SLICE's direct website, Shopify, social commerce, delivery/marketplace channels, and future digital platforms.

Deliver sustainable growth in online revenue, conversion rate, average order value, repeat purchase, and customer retention while protecting margin and brand integrity.

Plan and optimize product launches, bundles, meal plans, subscriptions, and promotions in coordination with Marketing, Operations, Finance, and relevant product owners.

Use customer, sales, and channel data to identify growth opportunities, prioritize initiatives, and improve commercial performance.

Digital Merchandising & Brand Experience

Manage the online catalog, pricing, imagery, product copy, and availability; ensure approved ingredient, nutrition, allergen, and dietary information is accurate and consistent across channels.

Translate the SLICE brand into clear product storytelling that balances taste, chef-led creativity, wellbeing, and convenience without making misleading health claims.

Optimize the mobile-first customer journey, including search, navigation, product pages, checkout, payment, and post-purchase communication, using conversion-rate optimization and A/B testing.

Coordinate menu and inventory availability, order flow, fulfillment, delivery, and customer-service touchpoints to provide a reliable and consistent digital experience.

Performance Marketing, SEO & CRM

Develop and implement technical, on-page, and off-page SEO strategies that increase qualified organic traffic and discoverability for SLICE products, services, and locations.

Manage paid-media strategy, budgets, campaigns, and optimization across Google, Meta, TikTok, and other relevant channels, aligned with brand and sales priorities.

Build customer lifecycle and CRM journeys across email, messaging, retargeting, and loyalty touchpoints to improve acquisition, conversion, repeat purchase, and retention.

Platforms, Data & Cross-Functional Leadership

Maintain a clear KPI dashboard covering online revenue, conversion, average order value, repeat rate, ROAS, CAC, organic traffic, order accuracy, and channel profitability; provide actionable recommendations to leadership.

Partner closely with Chefs, Product/Nutrition, Marketing, Operations, Finance, Store teams, and external partners so digital campaigns are accurate, commercially sound, and operationally deliverable.

Evaluate and improve e-commerce integrations across payments, inventory, order management, fulfillment, CRM, analytics, and reporting; manage relevant vendors, agencies, and budgets.

Lead a disciplined test-and-learn roadmap, scale successful initiatives, document processes, and support the future development of SLICE's e-commerce capability and team.

Key Skills & Experience

Proven experience leading e-commerce, digital commerce, or online growth, ideally within food and beverage, hospitality, wellness, retail, or another consumer brand.

Strong hands-on experience with Shopify, catalog and promotion management, platform integrations, and conversion-rate optimization; basic theme or Liquid knowledge is an advantage.

Working knowledge of performance marketing, SEO, CRM/lifecycle marketing, and digital merchandising across the full customer funnel.

Proficiency with GA4, Google Search Console, advertising platforms, dashboards, and A/B testing; able to turn data into clear commercial actions.

Strong commercial understanding of revenue, gross margin, conversion, AOV, ROAS, CAC, retention, and customer lifetime value.

Excellent project management, prioritization, vendor management, and cross-functional collaboration skills in a fast-moving environment.

Customer-focused and brand-conscious, with genuine interest in food, nutrition, and wellbeing and the judgment to communicate responsibly.