E-Commerce Manager

Company Description : Crown & Champa Resorts (CCR) is a leading hospitality group in the Maldives, specialising in luxury and experiential island escapes. Since 2000, CCR has grown into one of the country’s most established resort management companies, recognised for distinctive resort concepts, operational excellence, and sustainable tourism. The group combines international hospitality standards with authentic Maldivian warmth to create memorable stays for travellers from around the world. CCR’s diverse portfolio includes individual resorts that showcase the Maldives’ natural beauty and cultural heritage, ranging from refined-luxury private islands to relaxed, family-friendly resorts. Current properties include Kudadoo Maldives Private Island, Hurawalhi Island Resort, Kagi Maldives Resort & Spa, Veligandu Maldives Resort Island, Nala Maldives by Jawakara, Jawakara Islands Maldives, Komandoo Island Resort & Spa, Meeru Maldives Resort Island, Vilamendhoo Island Resort & Spa, and Kuredu Island Resort & Spa.

Role Description

The E-Commerce Manager is a full-time, on-site role responsible for driving online revenue and E-Commerce strategy, with e-Distribution and OTA management outside the scope of the role.

Key Responsibilities

• Driving direct revenue, online sales, website conversion, and customer acquisition.
• Managing corporate and resort websites, booking engines, microsites, and other digital platforms.
• Planning and optimising SEO, SEM, PPC, metasearch, display advertising, retargeting, email marketing, and social media campaigns.
• Managing CRM platforms, customer databases, segmentation, and guest lifecycle campaigns.
• Leading SEO initiatives, content optimisation, keyword research, and organic search performance.
• Monitoring website, booking engine, campaign, CRM, and digital channel analytics and preparing performance reports.
• Managing digital agencies, technology partners, website developers, and other external vendors.
• Ensuring online content is accurate, engaging, commercially effective, and aligned with CCR brand standards.
• Monitoring online reputation and coordinating digital feedback and reputation management.
• Supervising, mentoring, and developing e-commerce team members while driving a culture of innovation and continuous improvement.
• Ensuring digital platforms, CRM systems, booking engines, and business accounts comply with cybersecurity and data protection standards.

Requirements:

• Minimum 5 years of experience in e-commerce, digital marketing, online revenue generation, CRM, marketing automation, and campaign management.
• Minimum 5 years of hands-on experience managing WordPress or similar CMS platforms.
• Strong knowledge of SEO, PPC, SEM, metasearch, social media, digital advertising, CRM, and customer acquisition.
• Strong understanding of Google Analytics, Google Tag Manager, conversion tracking, and digital performance analytics.
• Working knowledge of HTML and CSS, with the ability to translate business requirements into technical specifications.
• Good understanding of hotel distribution, OTAs, channel managers, booking engines, PMS, and revenue management systems. Knowledge of OPERA is an advantage.
• Experience managing digital agencies, technology providers, and external vendors.
• Strong analytical, communication, stakeholder management, project management, and leadership skills.
• Ability to manage budgets, prioritise commercial opportunities, and deliver projects within agreed timelines.
• A Bachelor’s degree in Business, Marketing, Communications, Internet Marketing, MIS, or a related field. MBA/MSc is an advantage.
• Excellent written and verbal communication skills in English.

If this role aligns with your experience and you feel you are the right fit, we invite you to apply. Please send your CV and cover letter to [email protected]. In your application, please specify the position you are applying for.