E-Commerce Manager

Job Highlights

• Lead E-commerce growth across Website, Marketplaces and Social Commerce
• Manage online sales, digital campaigns, customer experience and team performance
• Opportunity to grow with a fast-expanding multi-brand fashion retail company

About the Role

We are looking for a commercially driven and data-oriented E-commerce Manager to lead and grow our online business across the company’s Website, Marketplaces and Social Commerce channels.

This position will be responsible for developing the E-commerce strategy, driving online sales performance, improving conversion and customer experience, and managing campaigns across platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram and LINE OA.

The successful candidate should have strong commercial awareness, digital marketing knowledge and the ability to collaborate effectively with Merchandise, Marketing, Creative, Operations, IT and external partners.

Key Responsibilities

E-commerce Strategy and Sales Management

• Develop and implement E-commerce strategies aligned with the company’s overall business and brand objectives.
• Manage online sales performance across the company website, Shopee, Lazada, TikTok Shop and other relevant platforms.
• Establish sales targets, channel plans and promotional calendars to achieve revenue and profitability goals.
• Identify new opportunities to grow online traffic, conversion, customer acquisition and repeat purchases.

Platform and Product Management

• Oversee the day-to-day operation and performance of all E-commerce platforms.
• Ensure product information, pricing, stock availability, images and promotional details are accurate and up to date.
• Work closely with Merchandise, Supply Chain and Operations teams to manage product availability and online inventory.
• Improve product categorization, search functions and platform usability to support a smooth shopping experience.

Digital Marketing and Customer Acquisition

• Collaborate with the Marketing team to plan and optimize SEO, SEM, Google Ads, Meta Ads, TikTok Ads, Email Marketing and CRM activities.
• Develop strategies to increase qualified traffic and improve conversion across online channels.
• Monitor advertising performance, customer acquisition cost and return on advertising spend.
• Use customer and campaign data to improve targeting, remarketing and customer retention.

Online Merchandising and Campaign Management

• Plan and manage online merchandising, including banners, landing pages, seasonal collections, product categories and navigation.
• Develop and execute E-commerce campaigns such as Flash Sales, Mega Campaigns, Vouchers, Coupons, Bundle Promotions and Gift-with-Purchase offers.
• Coordinate with internal teams and external platforms to ensure campaigns are launched accurately and on schedule.
• Analyze campaign results and recommend improvements for future activities.

Performance Analysis

• Monitor and analyze key E-commerce metrics, including:

  • Online Sales and Gross Margin
  • Website and Marketplace Traffic
  • Conversion Rate
  • Average Order Value (AOV)
  • Units per Transaction (UPT)
  • Cart Abandonment Rate
  • Return on Advertising Spend (ROAS)
  • Customer Acquisition Cost (CAC)
  • Customer Retention and Repeat Purchase

• Prepare regular performance reports, business insights and action plans for management.

• Use data to identify sales opportunities, operational issues and areas for improvement.

Customer Experience

• Review and improve the end-to-end online customer journey.
• Identify customer pain points and implement solutions to improve conversion and customer satisfaction.
• Work with Customer Service, Fulfillment and related teams to resolve order, delivery, return and refund issues.
• Ensure a consistent brand experience across all online touchpoints.

Team Management

• Lead, coach and develop the E-commerce team to achieve individual and team KPIs.
• Assign responsibilities, monitor performance and conduct regular performance reviews.
• Promote cross-functional collaboration, accountability and continuous improvement within the team.

Qualifications

• Bachelor’s degree or higher in Business Administration, Marketing, E-commerce, Digital Marketing or a related field.
• At least 5 years of experience in E-commerce, Online Sales or Digital Commerce, with experience in a supervisory or managerial role.
• Proven experience managing Website, Marketplace and Social Commerce channels.
• Strong understanding of Shopee, Lazada, TikTok Shop and online campaign mechanics.
• Experience in Fashion, Retail, Lifestyle, Beauty or Consumer Goods will be highly preferred.
• Good understanding of digital marketing, online merchandising, CRM and customer journey management.
• Strong analytical skills with the ability to interpret sales, traffic, conversion, AOV, ROAS and CAC data.
• Proficient in Microsoft Excel, reporting tools and E-commerce analytics platforms.
• Strong commercial thinking, project management and problem-solving skills.
• Effective communication, negotiation and cross-functional coordination skills.
• Proactive, adaptable and comfortable working in a fast-paced retail environment.
• Good command of English will be an advantage.