E Commerce Manager

Role & responsibilities

Driving online sales, advertising performance, customer acquisition, and overall digital business growth. The role involves managing e-commerce operations, coordinating advertising campaigns, monitoring sales performance, and ensuring the team achieves revenue and profitability targets.

Key Responsibilities

• Develop and execute e-commerce sales and digital advertising strategies.
• Monitor sales, traffic, conversion rates, ROAS, CAC, and advertising spend.
• Analyze campaign and sales data to identify growth opportunities.
• Manage advertising budgets and ensure efficient utilization of marketing spend.
• Coordinate with marketing, creative, warehouse, customer service, and sales teams.
• Plan promotional campaigns for festivals, seasonal events, and product launches.
• Track inventory and coordinate with operations to minimize stock-outs and overstocking.
• Prepare daily, weekly, and monthly performance reports for management.
• Identify underperforming campaigns/products and implement corrective actions.
• Train team members and establish clear performance goals and KPIs.
• Stay updated on e-commerce trends, competitor activities, and digital advertising best practices.
• Required Skills & Qualifications
• Experience in e-commerce, performance marketing, or online marketplace management.
• Good understanding of sales funnels, conversion optimization, and customer acquisition.
• Strong Excel/Google Sheets and data-analysis skills.
• Excellent communication, leadership, and team-management abilities.
• Ability to work with sales targets, budgets, and performance KPIs.
• Strong problem-solving and decision-making skills.
• Key Performance Indicators (KPIs)
• Online revenue and sales growth
• ROAS and advertising efficiency
• Conversion rate
• Customer acquisition cost
• Website/marketplace traffic
• Average order value
• Profitability and contribution margin
• Team productivity and target achievement
• Customer retention and repeat purchases