E-commerce Manager

TPCS Public Company Limited manufactures and distributes quality, safe and eco-friendly

products under brands like Welcare (Medical & Healthcare, Home Textile), Baby Castle (Baby Care),

VE:LA (Skincare), TOPEC (Non-Woven Fabrics for Automotive) and WelLap Non-Woven (Synthetic

Fiber Innovation from Japan).

TPCS expanded by founding TPCX, specializing in Digital Asset Investments and Marketing

Agency. TPCX also entered the food and beverage industry, managing the specialty coffee shop 4

out of 5 and investing in premium Japanese restaurants UNAGI YONDAIME KIKUKAWA and Kaneko

Hannosuke Thailand.

E-commerce Manager Position

Job Description:

 Develop and execute short-term and long-term e-commerce strategies to drive sales,

profitability, and sustainable growth.

 Manage and optimize all e-commerce platforms (Shopee, Lazada, TikTok Shop, and other

relevant marketplaces).

 Analyze sales data, customer behavior, conversion rates, and key performance indicators

(KPIs); use insights to continuously improve performance.

 Oversee product assortment, pricing, promotions, and online marketing campaigns in

alignment with business goals.

 Collaborate closely with Marketing, Content, Warehouse, Customer Service, and IT teams to

ensure seamless operations.

 Improve website/app UX/UI and the overall customer journey to increase conversion rates

and reduce cart abandonment.

 Manage online advertising budgets (Paid Media) and monitor return on ad spend (ROI).

 Stay updated on market trends, competitor activities, and emerging e-commerce

technologies; recommend and implement relevant improvements.

 Lead, mentor, and develop the e-commerce team, including setting goals and monitoring

performance.

 Prepare regular performance reports (weekly/monthly) for management.

Qualifications:

 Bachelor’s degree or higher in Marketing, Business Administration, E-commerce, Digital

Marketing, or a related field.

 Minimum 3 - 5 years of experience in e-commerce, with at least 2 years in a managerial or

team lead role.

 Proven experience managing major marketplaces (Shopee, Lazada, TikTok Shop, etc.) and/or

proprietary e-commerce websites.

 Strong analytical skills with experience using tools such as Google Analytics, Meta Pixel, or

other e-commerce analytics platforms.

 Solid knowledge of digital marketing (SEO, SEM, Social Media Ads, Content Marketing, Email

Marketing).

 Excellent communication, negotiation, and cross-functional collaboration skills.

 Ability to work under pressure and manage multiple projects simultaneously.

We offer attractive compensation packages, extensive career opportunities and training to

successful candidates. If you are interested, please e-mail a cover letter describing why you would

be a good fit, a detailed resume in English indicating position and expected salary with a recent

TPCS Public Company Limited

489 Rama III Rd, Bang Khlo, Bang Kho Laem, Bangkok 10120.

Tel: [02 294 0071](tel:02 294 0071), Email: [email protected], https://www.tpcsplc.com/