E Commerce Manager

KEY RESPONSIBILITIES

A. E-Commerce & Marketplace Management

• Develop and execute the annual and monthly E-Commerce business plan for beverage categories.
• Manage business performance across marketplaces and online retail platforms.
• Manage product listings, catalogue hygiene, content, images, descriptions, keywords, ratings and reviews.
• Identify opportunities for new SKU launches, pack sizes, bundles and channel-specific assortments.
• Coordinate with marketplace account managers to improve visibility, availability and business growth.

B. Quick Commerce Management

• Own business development and day-to-day performance across Blinkit, Zepto, Swiggy Instamart and other Quick Commerce platforms.
• Build platform-wise sales plans based on city, store, SKU, pack size, seasonality and consumer demand.
• Plan platform-specific promotions, sponsored visibility, search placements and new product launches.
• Work with platform teams on assortment expansion, pricing, visibility and commercial negotiations.

C. Sales, Promotion & Growth

• Create channel-wise promotional calendars aligned with brand and sales objectives.
• Plan and optimize discounts, offers, coupons, bundles and platform campaigns while protecting margins.
• Drive category growth through seasonal campaigns, festivals, new launches and relevant consumer occasions.
• Monitor competitor pricing, promotions, assortment, ratings, reviews and visibility.
• Recommend actions to improve market share, repeat purchase and customer acquisition.

D. Inventory & Supply Chain Coordination

• Coordinate with sales, demand planning, supply chain, warehouse and finance teams to ensure stock availability.
• Prepare demand forecasts and highlight fast-moving, slow-moving and at-risk SKUs.
• Monitor inventory cover, stock-outs, expiry risk and service levels, especially for beverage SKUs.
• Ensure alignment between online demand, production planning and replenishment.

E. Analytics & Performance Management

• Prepare daily, weekly and monthly channel performance dashboards.
• Analyze sales, traffic, conversion, ROAS, CAC, margins, inventory, returns and promotion effectiveness.
• Use data to identify growth opportunities and recommend corrective actions.

F. Cross-Functional & Stakeholder Management

• Work closely with Brand, Marketing, Sales, Supply Chain, Finance, Production and Customer Service teams.
• Manage relationships with marketplace and Quick Commerce account managers.
• Coordinate agencies and external partners for digital campaigns, content and performance marketing where applicable.
• Ensure timely execution of launches, campaigns, pricing changes and catalogue updates.

Qualification & Experience

• Graduate in any discipline; MBA/PGDM in Marketing, Sales, E-Commerce or related field preferred.

• 5-10 years of relevant experience in E-Commerce, Quick Commerce, FMCG or Consumer Goods.

• Experience in beverages, food, personal care or other fast-moving consumer categories will be preferred.

• Strong hands-on experience with marketplace and Quick Commerce platforms is essential.

• Required Skills & Competencies

• Strong commercial and business acumen

• E-Commerce and Quick Commerce channel knowledge

• Digital marketing and performance marketing understanding

• Problem-solving and execution orientation

• Strong communication and presentation skills

Preferred Candidate Profile
The ideal candidate should be highly data-driven, commercially strong and execution-oriented, with hands-on experience in scaling FMCG brands through E-Commerce and Quick Commerce. Experience in beverage categories, understanding of online consumer behaviour, and the ability to manage multiple platform partners will be an advantage.