E-Commerce Manager

About the role

At Fine Today Malaysia, the E-Commerce Manager is responsible for the end-to-end management and growth of the company's e-commerce business, covering strategy, marketplace management, digital marketing, online merchandising, promotions, sales performance, content, customer experience, inventory coordination, analytic and commercial planning.

Key responsibilities

• Develop and execute the overall e-commerce strategy, sales plans and growth initiatives across marketplaces, D2C and other online channels, with ownership of GMV, revenue, conversion, AOV and profitability targets.
• Manage end-to-end marketplace operations including Shopee, Lazada, TikTok Shop and D2C; oversee product assortment, listings, pricing, promotions, content, visibility, product ranking, competitor activities and channel profitability.
• Plan and optimize paid media, marketplace advertising, SEO/SEM, social media, affiliate, KOL/influencer and retargeting activities; lead e-commerce campaigns, promotions and new product launches to drive traffic, conversion and sales.
• Coordinate demand forecasting, inventory allocation, stock availability, fulfilment, logistics and marketplace SLA performance, while enhancing the online customer journey, CRM, customer engagement, reviews, retention and repeat purchases.
• Analyse sales, traffic, conversion, campaign performance, customer behaviour and profitability; manage e-commerce budgets, advertising spend and ROI/ROAS, while monitoring market trends and identifying new growth opportunities.
• Collaborate with Marketing, Sales, Finance, Supply Chain, Warehouse, Customer Service, IT, Brand and external partners to achieve e-commerce objectives; lead, coach and develop the e-commerce team and drive a high-performance, data-driven culture.

About you

• Bachelor's Degree in E-Commerce, Digital Marketing, Business, Marketing, Commerce or related discipline.
• Minimum 5–8 years of relevant e-commerce / digital commerce experience.
• At least 2–3 years in a managerial or leadership capacity preferred.
• Strong hands-on experience managing marketplaces such as Shopee, Lazada and TikTok Shop.
• Experience managing online sales targets and commercial budgets.
• Strong end-to-end knowledge of e-commerce, including marketplace operations, digital and performance marketing, online merchandising, analytics, pricing and promotions, inventory planning, customer journey, CRM, SEO/SEM, paid media, marketplace advertising, data analysis, reporting and forecasting.
• Relevant professional certifications in digital marketing / e-commerce will be an advantage.
• Experience in FMCG, Beauty, Personal Care, Consumer Goods or related industries will be an advantage.