E-Commerce Manager

Job Summary

We are seeking an energetic and detail-oriented E-Commerce Manager to lead our online sales platform and digital marketing initiatives. In this pivotal role, you will oversee the development, execution, and optimization of our e-commerce strategies to drive growth, enhance user experience, and maximize revenue. Your expertise in digital marketing tools, website management, and analytics will be essential in creating compelling online shopping experiences that captivate customers and boost brand loyalty. If you thrive in a fast-paced environment and are passionate about leveraging innovative digital solutions, this is your opportunity to make a significant impact.

Responsibilities

• Develop and implement comprehensive e-commerce strategies to increase online sales and customer engagement.
• Manage website content using content management systems like WordPress, ensuring accurate product listings, compelling copywriting, and seamless navigation.
• Utilize SEO tools and keyword research techniques to optimize product pages and improve organic search rankings.
• Oversee paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and social media marketing channels to attract targeted traffic.
• Monitor and analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to assess campaign performance and identify opportunities for improvement.
• Coordinate with creative teams to produce engaging content using Adobe Creative Suite and Adobe Photoshop for banners, product images, and promotional materials.
• Manage email marketing campaigns, marketing automation workflows, and web analytics reporting to nurture leads and enhance conversion rates.
• Conduct conversion optimization efforts by testing landing pages, call-to-actions, and checkout processes to maximize sales efficiency.
• Stay updated on industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and performance marketing to keep strategies fresh and effective.

Qualifications

• Proven experience managing e-commerce platforms with a strong understanding of website management tools such as WordPress or similar CMS.
• Proficiency in SEO tools, Google Analytics, Google AdWords/Google Ads, Facebook Advertising, SEM strategies, and web analytics reporting.
• Technical skills including HTML, CSS, JavaScript, SQL knowledge for website customization and data analysis.
• Strong graphic design skills with experience in Adobe Creative Suite (Photoshop) for content creation.
• Expertise in digital marketing campaign setup across multiple channels including paid advertising campaigns management.
• Excellent copywriting skills combined with a solid understanding of social media management and social media advertising campaigns.
• Ability to analyze data effectively using marketing analytics tools to inform decision-making processes.
• Experience with email marketing platforms, marketing automation tools, Google Tag Manager, and content management systems is highly desirable.
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Join us as an E-Commerce Manager if you're ready to lead innovative digital initiatives that drive growth while creating exceptional online shopping experiences!

Pay: $110,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan

Work Location: Remote